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Branding
PRINTING United Expo 2026: Key Conversations From the ASI Pavilion
StrategyThe inaugural ASI Pavilion featured more than 60 suppliers and brought print and promo ...
The ‘Lifestyle Brand’ Playbook: How Buzzy Companies Like OpenAI Are Using Promo
StrategyTo build consumer loyalty and communities that extend beyond their core products, end-b...
Beauty Brand Packaging Mishap Offers a Timely Reminder for Suppliers
Fenty Skin, Huda Beauty and Glow Recipe ac...
PRINTING United Expo 2026: Kitting & Packaging Trends From the Show Floor
In Las Vegas, kitting experts showcased se...
PPPC Rebrands to Merch Canada | Promo Canada
The 70-year-old association announced the ...
25 Years Later, Promo Helps Preserve the Memory of 9/11
StrategyA quarter century after the deadliest terrorist attack in American history, commemorati...
Popcorn Buckets & Pop-Ups: Movie Promos Become the Main Attraction
StrategyAs blockbuster films fuel a resurgence at theaters, studios and entertainment clients a...
Does Branded Apparel Correlate to a Winning Shark Tank Pitch?
StrategyWhile it’s not a slam dunk, wearing company-branded T-shirts seems to have a positive e...
How To Build Breast Cancer Awareness Using Promo
ProductsTie campaigns to robust giveback efforts to avoid “pinkwashing” during the month of Oct...
Next Level To Provide Blank Tees for Got Sole’s 2026 U.S. Festival Tour
The high-quality, streetwear-inspired T-sh...
Kraft Announces TSA-Friendly Ranch Kits in Response to Viral Social Media Trend
Some international soccer fans coming to t...
How RushOrderTees Contributed to the NHL ‘WAG Jackets’ Trends
Matching jackets worn by NHL players’ wive...
ASI Fort Worth 2026: Keynoter Nick Friedman on How Brands Can Thrive
The co-founder of College HUNKS Hauling Ju...
At NYC’s Lunar New Year Parade, A Missed Opportunity for Merch
The Lunar New Year Parade in NYC on March ...
How Olympic Medal Malfunctions Could Have Been Avoided, According to Suppliers
After multiple reports of medals breaking ...
The Creative Decoration Techniques Behind the ‘Branding Together’ Podcast Merch Collection
StrategyApparel decorators produced a creative collection of branded merch to outfit the hosts ...
ASI Orlando 2026: Melissa Proctor Delivers Inspiring Keynote
StrategyThe chief marketing officer of the Atlanta Hawks shared the story of starting her caree...
Sponsored Content
From Checkups to Chew Toys: How To Sell Healthcare Merch for Patients & Pets
Whether your clients serve people or pets, we'll explain how to pitch the most...
SPONSORED BY:
Why You Should Sell Made in the USA for America’s 250th Anniversary
This year marked America's 250th anniversary , sparking demand for American-made...
SPONSORED BY:
Podcast: More Than a Supplier – How To Build Better Branded Gift Solutions Together
It's hard to believe it, but the holidays are already right around the corner. Now's...
SPONSORED BY:
Secure Holiday Gift Orders With the Promo Seen on Celebrities, Athletes & More
With its premium retail reputation, prestigious celebrity partnerships and ...
SPONSORED BY:
ASI Orlando 2026: Marketing Strategy as a ‘Mosaic’
StrategyMarketing is more than a single slogan these days; it’s different but related stories t...
Best in Branding: Cheers to a Year of Fun & Festive Merch
StrategyFrom classy convenience-store replicas to cutesy coffee merch, brands did not disappoin...
Top 10 of 2025: Print & Promo Marketing
StrategyThe most-read stories from the converging worlds of print and promotional products.
Top 10 of 2025: Trends, Analysis & Commentary
StrategyASI Media’s readers were especially eager for data this year on everything from promo s...