Strategy

ASI Pavilion Comes to PRINTING United Expo

Strategy

Held from Sept. 23 to 25 at the Las Vegas Convention Center, the show within a show fea...

‘INKclusivity’ Makes Case for Disability Inclusion in Print & Promo

Strategy

Co-written by Jed Seifert of Stakes Manufacturing, the book provides a road map for how...

Counselor 2026 State & Regional Sales Report

Consistent growth across the country is an...

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How Printers Are Adopting AI & Automation

The technology is becoming an essential bu...

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Everything Is Customer Service: Effective Communication Is About What’s Understood, Not Said

The best communication methods focus on co...

Does Branded Apparel Correlate to a Winning Shark Tank Pitch?

Strategy

While it’s not a slam dunk, wearing company-branded T-shirts seems to have a positive e...

How PRINTING United Expo Can Open New Doors for Distributors

Strategy

Customers are demanding more customization, faster turns and fresh decoration. Attendin...

5 Packaging Mistakes To Avoid

Strategy

Label and package printing can be a lucrative market, but there are complications to co...

My Favorite Merch: Cindy Mullen, BAMKO

Strategy

Industry distributors share the promo products that they love the most.

Eclipse Glasses Can Be Out-of-This-World Promo (When Planned Correctly)

People in European countries like the U.K....

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Koozie Group Donated Over $329,000 in 2025, According to Sustainability Report

The Counselor Top 40 supplier also said it...

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Lessons From the Forgotten (but Extremely Handy) Promo CD Opener

A random memory of a beloved tool reveals ...

Counselor State of the Industry 2026: Supplier Snapshots

The bigger suppliers get, the greater the ...

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Counselor State of the Industry 2026: Distributor Snapshots

Key characteristics stand out with distrib...

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Counselor State of the Industry 2026: Revealing Economic Indicators

We used State of the Industry findings, AS...

Counselor State of the Industry 2026: Top Markets for Promotional Products Sales

Strategy

In a complicated economic year, some verticals thrived while others took a step back.

Counselor State of the Industry 2026: Top Promotional Products Categories

Strategy

Among the most-sold product categories, apparel continues to dominate.

Counselor State of the Industry 2026: Ease Cost Pressures

Strategy

Sourcing agility and robust forecasting are helping suppliers weather pricing uncertainty.

Counselor State of the Industry 2026: Becoming Indispensable to Distributors

Strategy

Reliability, expertise and top-notch service are essential for helping suppliers become...

Everything Is Customer Service: Share the Win With Your Team

Strategy

Embracing this mindset will improve customer loyalty, boost employee satisfaction and t...

Tap Into the Vintage Aesthetic for Trendy T-Shirts

Strategy

A modern yet vintage-style tee isn’t an oxymoron.