Strategy

What Reebok & PlayStation’s Retro Shoe Campaign Does Well With Packaging & Small Details

Strategy

With three releases tied to the 30th anniversary of the first console release, Reebok a...

Counselor 2025 Power 50

Strategy

Meet the resilient, strategic and innovative leaders shaping the future of the promo in...

Q&A: What Makes LinkedIn Such a Powerful Tool for Salespeople

Bill McCormick, founder of Digi-Sales, sha...

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ASI Power Summit 2025: New HALO CEO Lays Out Vision for Company’s Future

Jim Hilt says the Counselor Top 40 distrib...

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ASI Power Summit 2025: Day 3 & Conference Wrap-Up

Executive-led Q&As and a panel of Counselo...

ASI Power Summit 2025: Navigating Tariff Difficulties & Supply Chain Strategies

Strategy

Distributor and supplier executives shared how they’re mitigating the impact of tariffs...

ASI Power Summit 2025: Day 1 & 2 Wrap-Up

Strategy

Session topics included technology advancements, the state of the economy and where pro...

ASI Power Summit 2025: The Future of AI Is Here

Strategy

Keynote speaker Sophia, an AI-powered humanoid robot, and tech futurist Sam Maule share...

Top 10 ESP Searches: Owala Surges as Classic Categories Lead Q3 Rankings

Strategy

The third quarter also saw growing searches for products like bookmarks and fans, accor...

Maryland Screen Printer UBrandYourself Expands Into Promo, With More on the Way

Owner Wendy Nowakowski started the busines...

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Wicked Cookware & Bloody Vinyl: Print & Promo Lessons From Recent Creative Movie Tie-Ins

Franchises like Wicked and Saw and movies ...

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Best in Branding: Root Beer Float in a Tote, Dinner Roll Sweatpants & More

From Dunkin’ to Taco Bell, food brands hav...

Decorating Roundup: Roland DGA & Inkcups Share PRINTING United Expo Lineup

Also, International Print Day approaches, ...

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How To Be Prepared for Any Crisis

Having a crisis preparation plan is crucia...

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Decorating Roundup: Ninja Transfers Installs Solar Panels, Launches Spangles

Also, Inkcups shares a case study of how i...

How Manufacturing Day Inspires Tomorrow’s Print & Promo Workforce

Strategy

Observed the first Friday of October, it shines a light on how manufacturing helps shap...

Counselor Promo Campaign Awards

Strategy

Discover the promotions that deliver creativity in spades.

Q&A: How To Successfully Handle Rush Orders

Strategy

Streamlined processes and a commitment to client partnership are essential to fast turn...

How Printers Can Expand Their Profit on Every Order

Strategy

By reviewing pricing, workflow systems and current sales strategies, apparel decorators...

10 Promo Pros Reveal How They’re Using AI & Automation

Strategy

With so much talk of “automating this” and “using AI to do that,” a collection of brand...

Move Beyond Stitch Count With These Embroidery Pricing Strategies

Strategy

Decorators should sell the perceived value of their premium embroidery services.