Strategy

PRINTING United Expo 2025: Decoration Trends & Equipment Upgrades

Strategy

Advancements in direct-to-film, on-demand production and UV printing were among the sol...

PRINTING United Expo 2025: 5 Key Factors Shaping the Industry

Strategy

The Alliance Insights research team shared data from recent and upcoming reports to pai...

PRINTING United Expo 2025: Hard Goods Trends & Conversations From the Show Floor

What promo suppliers were showing print bu...

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PRINTING United Expo 2025: Display Trends From the Show Floor

Illumination, adhesives and task-specific ...

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PRINTING United Expo 2025: 3 Apparel Trends From the Show Floor

Oversized silhouettes, softer hand feels a...

Beauty Brand Challenges Influencers To Go Viral With Bold ‘Triple Dare Kit’

Strategy

Produced by distributor WHOOPLA, the inspired kit used branded products and fun challen...

PRINTING United Expo 2025: How Printers Can Diversify With Signage

Strategy

Wendy Graves, partner at Make It Happen Signage Academy, shared a step-by-step approach...

PRINTING United Expo 2025: How Commercial Printers Can Adapt to the Modern Marketplace

Strategy

Alliance Insights’ Lisa Cross and Nathan Safran explained how printers can abandon old ...

PRINTING United Expo 2025: The Present & Future of Direct-to-Film Printing

Strategy

DTF is a game-changing decoration innovation, and panelists said decorators can use it ...

PRINTING United Expo 2025: Printers Share Their Promo Success Stories

A panel of print professionals said adding...

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PRINTING United Expo 2025: Busting 7 Top Myths Printers Have About Promo

These are the biggest misconceptions print...

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PRINTING United Expo 2025: Using AI To Work Smarter & Faster

PRINTING United Alliance’s Joe Marin expla...

PRINTING United Expo 2025: Make a Statement With Special-Effect Screen Printing

Decorating industry veteran Charlie Taubli...

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PRINTING United Expo 2025: The Top 10 Growth Mistakes To Avoid

Colin Sinclair McDermott, known as the Onl...

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PRINTING United Expo 2025: How To Make Money as a Printer in a Digital World

Joanne Gore of Joanne Gore Communications ...

What Reebok & PlayStation’s Retro Shoe Campaign Does Well With Packaging & Small Details

Strategy

With three releases tied to the 30th anniversary of the first console release, Reebok a...

Counselor 2025 Power 50

Strategy

Meet the resilient, strategic and innovative leaders shaping the future of the promo in...

Q&A: What Makes LinkedIn Such a Powerful Tool for Salespeople

Strategy

Bill McCormick, founder of Digi-Sales, shares some best practices for building lasting ...

ASI Power Summit 2025: New HALO CEO Lays Out Vision for Company’s Future

Strategy

Jim Hilt says the Counselor Top 40 distributor will lean heavily into technology as it ...

ASI Power Summit 2025: Day 3 & Conference Wrap-Up

Strategy

Executive-led Q&As and a panel of Counselor Top 40 supplier and distributor leaders con...

ASI Power Summit 2025: Navigating Tariff Difficulties & Supply Chain Strategies

Strategy

Distributor and supplier executives shared how they’re mitigating the impact of tariffs...