Strategy

Counselor State of the Industry 2025: Top Promotional Products Categories

Strategy

The top product categories in promo remained stable but stand to be affected by market ...

Counselor State of the Industry 2025: Do Public & Private Equity-Backed Promo Companies Perform Better Than Average?

Strategy

This ASI Research analysis compares their growth to Counselor Top 40 companies and comp...

Counselor State of the Industry 2025: The Top Markets for Promotional Products Sales

Little shifted last year, but the biggest ...

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Counselor 2025 State of the Industry

In a year of extraordinary challenges, pro...

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ASI Chicago 2025: Brian Urlacher Delivers Life Lessons and Fun in Keynote

The NFL Hall of Famer offered wisdom shape...

Abeegha Solutions Unlocks Sales Potential With Entry Into Promo Products

Strategy

Though it started life offering traditional printing and graphic design services, the c...

Best in Branding: Promo Lessons From Pool Noodles, Cows & Aggressive Mustard

Strategy

From Olive Garden-branded pool floaties to a wildly expensive but somehow still popular...

ASI Chicago 2025: Sell to Different Generations

Strategy

Connect with buyers based on their generational cohort to close more sales, said Dave S...

ASI Chicago 2025: Strategies To Influence People (in a Good Way)

Strategy

Education Day speaker Mimi Brown dispelled myths about decision-making and revealed how...

ASI Chicago 2025: Opportunities in the Print Industry

Dave Leskusky, president of PRINTING Unite...

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ASI Chicago 2025: Counselor’s Advisory Board Shares Growth Strategies

A trio of distributor leaders gave tips on...

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ASI Chicago 2025: Reach Customers With Facebook and Instagram Ads

Janet Johnson of the Janet E. Johnson Agen...

6 Ways To Get Creative With Direct Mail for Fall

Print is uniquely positioned to take advan...

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Go Beyond Basic DTF With Mixed-Media Designs

Special-effect heat transfer vinyl works b...

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New Physical Music Format Showcases Print’s Value as a Collectible

The KitAlbum bridges the CD era and stream...

Pride-Related Promo Searches Decline as Brands Scale Back

Strategy

The number of ESP searches for products related to Pride and the LGBTQ+ community betwe...

Canadian Distributors Search for Classic Categories, Promo Stalwarts in ESP Amid Q2 Economic Uncertainty

Strategy

Meanwhile, searches for “made in Canada” fell 72% between the first and second quarters.

Decorating Roundup: World Emblem Launches 3-D Foam Direct Embroidery

Strategy

Plus, DTG Connection has rebranded as Printer Biz, and Transfer Express has released th...

The Bottle Station Improves Accessibility for People With Limited Mobility

Strategy

The product secures items to surfaces, making it easier for people with mobility issues...

Labubu-nomics & the Blind Box Boom: How the Viral Trend Could Be a Promo Opportunity

Strategy

The mystery box concept comes with an element of rarity and surprise that keeps custome...

Product Spotlight: Discover Popular Back-To-School Promos

Strategy

Class is in session! It's time to make the grade with education clients by selling ...