A new product line from SnugZ USA (asi/88060) proves that dog really is man’s best friend. The Counselor Top 40 supplier has announced a partnership with Springland Pets, a retail brand that sells pet accessories designed for adventurous pets and their owners. Its product catalog includes BPA-free, dishwasher-safe pet water bottles and treat dispensers.

“In an industry where promotional products are about building relationships, Springland offers a fresh way for distributors to tap into one of the strongest bonds out there – the love for animals,” said Katy Burum, director of brand addition at SnugZ. “Their unique, pet-friendly products bring personality, purpose and a whole new category of engagement to the promo world.”

Springland’s dishwasher-safe, BPA-free pet water bottle (SP20FTB), available from SnugZ USA (asi/88060)

The collaboration will expand SnugZ’s pet offerings, which already include bandanas and leashes.

Brittany David, chief revenue officer at SnugZ and Counselor Power 50 member, noted that growing its presence in the pet-product space seemed like a natural move for the supplier.

“SnugZ has always had a soft spot for our pets, and we continue to focus on expanding our product offering with unique and quality retail partnerships that align with brands people love,” David said. “Springland’s products offer a fun, safe and authentic way to represent your brand while celebrating the connection between people and their pets.”

SnugZ was founded in Utah in 1989 and has swiftly grown from five employees to a workforce of over 1,000. It ranked 21st on Counselor’s most recent list of the industry’s top suppliers, based on 2024 North American promotional products revenue of $93.6 million.

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