News July 02, 2026
BEL Promo Taps Tatiana Armenta To Lead Sales & Operations
Armenta brings more than two decades of sales experience to the Medley, FL-based supplier.
Key Takeaways
• BEL Promo (asi/39552) has appointed Tatiana Armenta as director of sales and operations.
• Managing Director Susan Lewandowski will off-load some of her tasks and responsibilities onto Armenta to focus on strategic initiatives and long-term company goals.
• Armenta brings 20 years of sales experience to the role, having served in sales leadership positions at Exceledy Technologies, In Your Face Apparel (asi/62493) and more.
BEL Promo (asi/39552) is growing, starting with a new director of sales and operations.
The Medley, FL-based supplier has appointed Tatiana Armenta to the role, where she’ll be tasked with leading sales efforts for key BEL Promo accounts while overseeing customer service.
Tatiana Armenta, BEL Promo (asi/39552)
Armenta brings more than two decades of sales experience to the position, most recently as sales director at commercial and industrial LED lighting startup Exceledy Technologies, where she built the company’s sales team. Before that, she held various other sales roles, including head of sales at promotional products supplier In Your Face Apparel (asi/62493) and sales director at office chair and accessories company X-Chair.
With this transition, BEL Promo Managing Director Susan Lewandowski, a member of Counselor’s Power 50 list of the most influential people in promo, will transition some responsibilities to Armenta to instead focus her efforts on strategic initiatives and high-level projects across the organization.
“I’m thrilled to be working alongside Tatiana and know we will make a tremendous team,” said Lewandowski, Counselor’s 2024 Woman of Distinction.