ASI’s 2026 Ad Impressions Study provided one of our most comprehensive looks at the value, effectiveness and impact of promotional products, particularly when it comes to how branded products influence buying decisions with a low cost-per-impression. Now, we’re spotlighting stats around individual product categories, research questions and specific international markets worth taking a second look at.

The United Kingdom promotional products market represents about £1.3 billion annually, or about $1.8 billion, according to estimates from U.K.-based promo association Sourcing City, one of ASI’s strategic partners in PromoAlliance.

For much of Europe, T-shirts were the top product overall consumers were excited to receive – in alignment with both the U.S. and Canada. However, the U.K. deviated slightly from this trend, with fleece and outerwear dethroning T-shirts as the most desired product, which makes sense with the nation’s milder climate.

U.K. consumers overwhelmingly reported that, regardless of product, they would have a more favorable impression of an advertiser after receiving a promotional item. And, beyond that, they rated extra factors like domestic manufacturing, personalization, social responsibility and sustainability near identically for improving that opinion even further – more than 8 in 10 said that after receiving a promotional product with one of those attributes, they would view the advertiser even more favorably than if they’d received a standard item.

Read and download the full 2026 Ad Impressions report here.

Click here for a pdf of this infographic.