Research

ASI’s 2026 Ad Impressions Study: 3 Key Findings From Canada

Research

The newest edition of ASI’s definitive end-user study highlights the effectiveness and ...

Q1 Industry Sales Rise 1.8% as Inflation, Iran Conflict Weigh on Market

News

The results mark a sharp comedown from the industry’s strong 2025 second half, though d...

How Healthcare Is Propping Up the U.S. Labor Market – And Stoking Promo Sales

Healthcare is by far the greatest source o...

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  Promo Insiders: Top Takeaways From ASI’s 2026 U.S. Ad Impressions Study

For nearly 20 years, ASI's Ad...

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ASI’s 2026 Ad Impressions Study: 5 Compelling Takeaways

The newest edition of ASI’s definitive end...

What the Data Reveals About Tariffs’ Monumental Impact on Sourcing – and the Industry

Research

Even as the Supreme Court ruling throws the future of tariffs into question, 2025 numbe...

ESP Data Shows Canadian End-Buyers Sought Classic Product Categories in 2025

Research

An economically challenging year led to distributors searching for tried-and-true items...

Joint ASI-PPAI Study Finds Promo Among the Lowest Carbon Impact Advertising Channels

News

When it comes to ads that truly connect with consumers, promo’s carbon footprint is act...

Owala Finishes as Fastest-Growing ESP Search Term for Second Year in a Row

Research

Pens and other classic categories continued to dominate the total ESP search rankings t...

Strong Q4 Lifts Promo Industry to Record $27.7 Billion in 2025 Sales

Though the gains were driven more by price...

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Custom Ink Survey Finds ‘Gift Gap’ Between Corporate Gifting & Employee Preferences

Custom Ink’s report notes that employees m...

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PRINTING United Expo 2025: 5 Key Factors Shaping the Industry

The Alliance Insights research team shared...

Still Cautious, Canadian End-Buyers Opted for Promo Favorites in Q3

Just-released ESP search data from ASI Res...

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Promo Industry Rebounds in Q3 With Highest Sales Growth in 2 Years

With a 5% year-over-year increase in Q3 sa...

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Top 10 ESP Searches: Owala Surges as Classic Categories Lead Q3 Rankings

The third quarter also saw growing searche...

ASI Media 2025 State & Regional Sales Report

Research

No matter which part of the country you live, there are opportunities all around.

Infographic: The Sales Environment in Canadian Promo

Research

While gross profit margin fell slightly between 2023 and 2024, the average number of da...

Why Labels Could Be the Next Big Opportunity in Promo

Research

Digital printing technology makes custom labels faster, more flexible and more profitable.

Infographic: Demand for Sustainable Promo Is on the Rise

Sustainability

Data from the 2025 Counselor State of the Industry report and ASI’s End-Buyer Research ...

Infographic: The Labour Market in Canadian Promo

Research

While employee concerns have generally eased since 2023, distributors in Canada continu...

  The Most Intriguing Findings From the Counselor 2025 State of the Industry Report

To produce the annual Counselor State of the Industry report, ASI Research surveys...