Research

Congressional Candidates’ Promo Spending Tops $20M for Midterms

News

An exclusive Counselor analysis reveals which House and Senate candidates are spending ...

Distributors Weather Challenges To Increase Sales 3.4% in Q3

News

Confidence ticked up and larger distributors thrived in the face of tariffs and cost pr...

Infographic: The State of Supplier Partnerships in Canadian Promo

The percentage of Canadian distributors wh...

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Infographic: The Labour Market’s Impact on Hiring in Canadian Promo

Distributors in Canada are still strugglin...

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Counselor 2026 State & Regional Sales Report

Consistent growth across the country is an...

Infographic: Sustainability Trends in Canadian Promo

Research

Demand for environmentally friendly, socially responsible and Made-in-Canada products w...

Dependable Product Categories Top H1 ESP Searches in Canada

Research

Distributors favored hard goods like pens, bags and drinkware in the first half of 2026...

Infographic: Supply Chain Insights From Canadian Promo

Research

State of the Industry data from ASI Research shows that Canadian distributors are still...

  Promo Insiders: The Data Behind Promo’s Uneven Second Quarter

Amid continued inflation and other business pressures, the promo industry accelerated...

Counselor State of the Industry 2026: Supplier Snapshots

The bigger suppliers get, the greater the ...

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Counselor State of the Industry 2026: Distributor Snapshots

Key characteristics stand out with distrib...

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Counselor State of the Industry 2026: Revealing Economic Indicators

We used State of the Industry findings, AS...

Counselor State of the Industry 2026: Top Markets for Promotional Products Sales

In a complicated economic year, some verti...

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Counselor State of the Industry 2026: Top Promotional Products Categories

Among the most-sold product categories, ap...

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Counselor State of the Industry 2026: Becoming Indispensable to Distributors

Reliability, expertise and top-notch servi...

Counselor State of the Industry 2026: Ease Cost Pressures

Strategy

Sourcing agility and robust forecasting are helping suppliers weather pricing uncertainty.

Counselor State of the Industry 2026: Addressing Labor Concerns

Strategy

More job applicants don’t always mean better candidates, but smart suppliers have found...

Counselor State of the Industry 2026: Shifting Sourcing Strategies

Strategy

From diversifying production across countries to strategically managing inventory, supp...

Counselor State of the Industry 2026: Strengthen Your Supplier Network

Strategy

As distributors narrow their supplier networks, they’re doubling down on trusted partne...

Counselor State of the Industry 2026: Successfully Selling Print on Demand

Strategy

Print on demand is revolutionizing the market, but distributors need a measured approac...

Counselor State of the Industry 2026: Adopting an AI Strategy

Strategy

Distributors don’t need a sweeping AI strategy to begin seeing results. Instead, the ke...