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Research
ASI’s 2026 Ad Impressions Study: Writing Instruments
ResearchExclusive research from ASI explores the powerful impact and influence of promotional p...
ASI’s 2026 Ad Impressions Study: Bags
ResearchExclusive research from ASI explores the powerful impact and influence of promotional p...
ASI’s 2026 Ad Impressions Study: Fleece & Jackets
Exclusive research from ASI explores the p...
ASI’s 2026 Ad Impressions Study: Drinkware
Exclusive research from ASI explores the p...
ASI’s 2026 Ad Impressions Study: T-Shirts
Exclusive research from ASI explores the p...
ASI’s 2026 Ad Impressions Study: Food Gifts
ResearchExclusive research from ASI explores the powerful impact and influence of promotional p...
ASI’s 2026 Ad Impressions Study: 3 Key Insights on the International Market
ResearchAs more North American promo companies establish a foothold overseas, here are encourag...
ASI’s 2026 Ad Impressions Study: 3 Key Findings From Canada
ResearchThe newest edition of ASI’s definitive end-user study highlights the effectiveness and ...
Q1 Industry Sales Rise 1.8% as Inflation, Iran Conflict Weigh on Market
NewsThe results mark a sharp comedown from the industry’s strong 2025 second half, though d...
How Healthcare Is Propping Up the U.S. Labor Market – And Stoking Promo Sales
Healthcare is by far the greatest source o...
Promo Insiders: Top Takeaways From ASI’s 2026 U.S. Ad Impressions Study
For nearly 20 years, ASI's Ad...
ASI’s 2026 Ad Impressions Study: 5 Compelling Takeaways
The newest edition of ASI’s definitive end...
What the Data Reveals About Tariffs’ Monumental Impact on Sourcing – and the Industry
Even as the Supreme Court ruling throws th...
ESP Data Shows Canadian End-Buyers Sought Classic Product Categories in 2025
An economically challenging year led to di...
Joint ASI-PPAI Study Finds Promo Among the Lowest Carbon Impact Advertising Channels
When it comes to ads that truly connect wi...
Owala Finishes as Fastest-Growing ESP Search Term for Second Year in a Row
ResearchPens and other classic categories continued to dominate the total ESP search rankings t...
Strong Q4 Lifts Promo Industry to Record $27.7 Billion in 2025 Sales
ResearchThough the gains were driven more by price increases than increased sales activity, dis...
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Revolutionary Rollback: How To Sell Made-in-USA Headwear for America’s 250th Anniversary
America's 250th anniversary is creating major demand for domestically made goods. ...
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High-End Sales Opportunity: How To Sell a Celebrity-Endorsed Promo
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Take Your Sales Potential to the Max: How Partnering With a Promo Tech Leader Drives Profits
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Custom Ink Survey Finds ‘Gift Gap’ Between Corporate Gifting & Employee Preferences
ResearchCustom Ink’s report notes that employees most value personalized and brand-name gifting...
PRINTING United Expo 2025: 5 Key Factors Shaping the Industry
StrategyThe Alliance Insights research team shared data from recent and upcoming reports to pai...
Still Cautious, Canadian End-Buyers Opted for Promo Favorites in Q3
ResearchJust-released ESP search data from ASI Research indicates that, in the face of a number...
Promo Industry Rebounds in Q3 With Highest Sales Growth in 2 Years
ResearchWith a 5% year-over-year increase in Q3 sales, the industry picked back up after severa...