Research

Joint ASI-PPAI Study Finds Promo Among the Lowest Carbon Impact Advertising Channels

News

When it comes to ads that truly connect with consumers, promo’s carbon footprint is act...

Owala Finishes as Fastest-Growing ESP Search Term for Second Year in a Row

Research

Pens and other classic categories continued to dominate the total ESP search rankings t...

Strong Q4 Lifts Promo Industry to Record $27.7 Billion in 2025 Sales

Though the gains were driven more by price...

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Custom Ink Survey Finds ‘Gift Gap’ Between Corporate Gifting & Employee Preferences

Custom Ink’s report notes that employees m...

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PRINTING United Expo 2025: 5 Key Factors Shaping the Industry

The Alliance Insights research team shared...

Still Cautious, Canadian End-Buyers Opted for Promo Favorites in Q3

Research

Just-released ESP search data from ASI Research indicates that, in the face of a number...

Promo Industry Rebounds in Q3 With Highest Sales Growth in 2 Years

Research

With a 5% year-over-year increase in Q3 sales, the industry picked back up after severa...

Top 10 ESP Searches: Owala Surges as Classic Categories Lead Q3 Rankings

Strategy

The third quarter also saw growing searches for products like bookmarks and fans, accor...

ASI Media 2025 State & Regional Sales Report

Research

No matter which part of the country you live, there are opportunities all around.

Infographic: The Sales Environment in Canadian Promo

While gross profit margin fell slightly be...

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Why Labels Could Be the Next Big Opportunity in Promo

Digital printing technology makes custom l...

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Infographic: Demand for Sustainable Promo Is on the Rise

Data from the 2025 Counselor State of the ...

Infographic: The Labour Market in Canadian Promo

While employee concerns have generally eas...

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  The Most Intriguing Findings From the Counselor 2025 State of the Industry Report

To produce the annual Counselor State of...

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Infographic: Sustainability Matters in Canadian Promo

State of the Industry data from ASI Resear...

Infographic: Monitoring the Supply Chain in Canadian Promo

Strategy

State of the Industry data from ASI Research shows that Canadian distributors continue ...

Counselor 2025 State of the Industry

Strategy

In a year of extraordinary challenges, promo companies have shown the grit needed to su...

Counselor State of the Industry 2025: The Top Markets for Promotional Products Sales

Strategy

Little shifted last year, but the biggest sectors in promo are bound to be impacted in ...

Counselor State of the Industry 2025: Do Public & Private Equity-Backed Promo Companies Perform Better Than Average?

Strategy

This ASI Research analysis compares their growth to Counselor Top 40 companies and comp...

Counselor State of the Industry 2025: Top Promotional Products Categories

Strategy

The top product categories in promo remained stable but stand to be affected by market ...

Counselor State of the Industry 2025: Promo Industry Trends

Strategy

How will volatility impact four of the biggest industry-wide trends?