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2026 Counselor Awards
Trailblazers and culture-builders, this year’s honorees are in a class of their own.
Top Stories
Promo Insiders: Lessons on Leading Through Crisis From Counselor’s 2026 Person of the Year
Randy Carr, CEO of World Emblem, talks about how fear built his family business and his bold plan to future-proof the company.
Hit Promotional Products, Profill Solutions Name Brian Porter VP of Business Development
Porter, a member of the Counselor Power 50, previously served as chief revenue officer at Counselor Top 40 supplier Starline.
ASI Show Chicago 2026: Education Day Brings Technical Insight & Personalized Advice
During the day’s Wrap-Up session, speakers reiterated their insights on how promo pros can differentiate themselves from the competition and attendees were asked about their businesses during real-...
ASI Show Chicago 2026: Set Your Business up for Future Success
Jamie Watson, COO of Certified Marketing Consultants, shared top strategies for increasing the long-term value of promo companies.
Latest News
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Counselor 2026 Lifetime Achievement Award: Chuck Fandos
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Counselor 2026 Supplier Family Business of the Year: Dixie Seal & Stamp Co.
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Counselor 2026 Distributor Family Business of the Year: Advertising Premium Sales
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Counselor 2026 Bess Cohn Humanitarian of the Year: Michelle Bottino, Fully Promoted of St. Charles
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Counselor 2026 Sustainability Advocate of the Year: Ethix Merch
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Counselor 2026 Supplier Entrepreneur of the Year: Mike Natenshon, Marine Layer
Product Hub
Products
This Week’s New Suppliers: Elevated Promo for Every Day
Discover creative products from new ASI suppliers.
Products
Editor’s Picks: Stylish Shopping & Tote Bags
These “totes” effective shopping and tote bags are ideal for conferences, retail stores and everyday essentials alike.
Products
Editor’s Picks: Custom Charms, Pins & Buttons
Event attendees and activation booth visitors can personalize everyday apparel with these custom charms, pins and buttons.
SanMar Adds Flexfit Headwear to Fall Lineup
While the top promo supplier has partnered with Flexfit for the last two decades, this marks the first time it will carry the brand’s products as a standalone offering.
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Gemline Adds The Chair Blanket to Its Fall 2026 Collection
The chair covering, created by City Bonfires, gained mainstream attention after receiving an investment deal on the TV series “Shark Tank.”
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Hit Promotional Products Announces Partnership With Sustainable Bag Brand BYBBA
The Counselor Top 40 supplier will debut new styles from BYBBA’s ocean plastic bag collection at ASI Show Chicago.
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U.S. Announces New Tariffs on Canadian Goods
The 50% levies on a slew of products will go into effect in 30 days.
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Image Group Welcomes New Ownership
Farooq Shariff and Kaela Karim have purchased the company from Laura Hansen, the 30-year president of the Vancouver, BC-based firm, who has retired.
Promo for the Planet
Sustainability
Gemline Adds LifeStraw to Portfolio of Purpose-Driven Retail Brands
A curated assortment of the brand’s hydration and reusable drinkware solutions are part of the Counselor Top 40 supplier’s Fall 2026 collection.
Sustainability
Q&A: Why Product-Level Impact Reporting Is Crucial
William Fairley, founder and commercial lead of Zilch, explains why the promotional products industry needs to embrace measurable sustainability solutions.
Sustainability
How Cooks Who Feed Serves up Social Impact
In 2019, Seema Sanghavi created the Ontario-based company that makes sustainable kitchen linens to help women in India find paid work.
Counselor 2026 Woman of Distinction: Jodie Schillinger, Maple Ridge Farms
Raised in the promo industry, this empathetic leader is defined by her ability to empower and mentor others.
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Counselor 2026 International Person of the Year: Fred Misseri, SYNNEO
This respected leader has spent decades connecting promo professionals across borders, championing sustainability and helping elevate the industry’s global reputation.
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Counselor 2026 Distributor Entrepreneur of the Year: Tom Rector, Thumbprint
Starting his company during the Great Recession gave this distributor the resourcefulness to pilot his business to long-term growth.
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Counselor 2026 Person of the Year: Randy Carr, World Emblem
The CEO has driven success by being a bold leader and a frank voice on how to thrive in uncertain times.
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Counselor Top 40 Distributors 2026
This year’s top promo companies overcame significant obstacles while continuing to drive billions of dollars in sales.
Sponsored Content
Active Life Promo
Frictionless Fulfillment: How To Offer Fulfillment Services Without the Headache
Expand your promo services - no warehousing or extra work required. Today's customers need more than one-time promo orders . They need your help with ongoing programs for things like...
Vault Promotions
How To Sell Name Badges Without the Stress (Yes, Really!)
Let's face it: Selling name badges can be a pain. Well, not anymore. Now you can say "goodbye" to low margins, small orders and meticulous updates. With this new name badge release program , you...
Fey Promo
The Ulti-Mutt Guide to Promotional Pet Products
Stop. Sit. Sell. Get ready to fetch more orders with pet promos. We'll teach you how to sniff out the latest trends , present the most paw-pular products and stay ahead of the pack . ...