Essent Corporation (asi/821099) has introduced Essent AI Connect, a Model Context Protocol Connector for PromoStandards, which turns the endpoints a supplier already operates into tools AI applications can use. It is available to any supplier with PromoStandards endpoints, regardless of who hosts them, the company said.  

Something Inked (asi/329822), a Counselor Top 40 distributor, has entered into a strategic partnership with FISLL (Faith, Integrity, Sacrifice, Leadership and Legacy), the purpose-driven platform founded by former NBA All-Star and Olympic Gold Medalist Allan Houston. The partnership brings together Something Inked’s production expertise, operational infrastructure and distribution capabilities with FISLL’s growing platform and cultural influence, according to the two brands. "This partnership is about alignment and execution,” said Bill Feldberg of Something Inked. “FISLL has built a powerful identity rooted in faith, character, leadership, sports and culture. Our role is to provide the operational horsepower and production scale to help meet demand and unlock new opportunities for growth and activation.”