Boost Promotions (asi/142942) has a new VP of sales.

Rusty Park, Boost Promotions (asi/142942)

The Beverly, MA-based distributor has announced that Rusty Park will move into the leading sales role. Park comes to Boost from Brand Revolution, where he served as VP of innovation and growth for roughly four-and-a-half years. Before that, he spent seven years at MadeToOrder (asi/259540) as the VP of business development for its casino division.

“I’m excited to join Boost Promotions and work alongside the team to build on the company’s strong foundation,” said Park. “Boost has a compelling combination of creative capabilities, global reach and a relationship-driven approach. I look forward to helping grow the business, developing new opportunities and delivering meaningful value to our clients.”

In his new role, Park will lead Boost Promotions’ sales organization, focusing on business growth, strategic account development and stronger client relationships. He’ll work closely with the team to develop sales strategies, identify opportunities across industries and markets, and deliver branded promo solutions.

According to Chris Faris, CEO of Boost Promotions, Park’s leadership will support Boost’s commitment to delivering a more strategic, consultative approach by combining creative thinking, global sourcing capabilities and personalized service to meet the evolving needs of its clients.

“Rusty’s experience, leadership and understanding of how to develop business make him a tremendous addition to our team,” said Faris. “As we continue to grow, bringing in strong sales leadership is an important step in building our future. Rusty will help us strengthen our sales organization, expand our client partnerships and capitalize on the opportunities ahead. I’m excited to have him on board.”

Founded in 2007, Boost Promotions bills itself as a full-service solution for “all things branded.” Its services include branded products, fulfillment and logistics, creative services and retail solutions.