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Theresa Hegel

  • Executive Editor, Digital Content

Theresa Hegel covers strategy for ASI Media, with a focus on apparel, digital technology and business operations and management. She's won multiple regional and national awards for her writing and reporting.

'Pooey Puitton' Maker Seeks Parody Protection

Does a popular poop-shaped toy purse piggyback on the fame of French luxury retail...

Readers Share Viral Success Stories

In the January issue of Wearables, we explore "moment merch," when big events in...

T-Shirts Gone Viral

Take a look at a few noteworthy moments in 2018 and the T-shirts they spawned: ...

Preparation, Technology Enable Last-Minute Merch

When it comes to moment merch, there's no moment with more urgency than hustling...

Q&A: Ricoma Creates an 'Uber for Embroidery'

Embroidery machine maker Ricoma is hoping to disrupt the decorated-apparel market...

Branded Gift Wrap Hot This Year

Looking for the spiciest trend of the holiday season? Look no further than the...

Q&A: InkSoft Helps Spalding With Personalization

Customization is a hot trend these days, with consumers eager to put a personal stamp...

Washington Proposes State-Wide Plastic Bag Ban

Washington is angling to become the second state - after California - to ban...

Kornit to End Sales Partnership With Hirsch Solutions

Kornit Digital , a manufacturer of high-end digital textile printers headquartered...

Coral Reefs Inspire 2019 Color of the Year

If the Pantone Color Institute has anything to say about it, 2019 will be a year of...

State of the Decorated Apparel Industry 2018

Decorator optimism is waning, but as our annual report shows, 2019 will include plenty ...

Q&A: Bruce Ackerman Explains Printavo Merch

Decorated-apparel shop management software developer Printavo recently rolled out a...

Wrangler Releases Some Killer Queen Merch

Bohemian Rhapsody , the Queen biopic, dominated the U.S. box office during its...

Slew of Shirts Raising Funds After Tree of Life Shooting

Residents of Pittsburgh and beyond are coming together to support the Tree of Life...

Vapor Apparel Relocating Corporate Headquarters

Supplier Vapor Apparel (asi/93396) is moving into bigger digs. This month, the maker...

Decorators Share Thoughts on Industry’s Future

This year's State of the Decorated-Apparel Industry report reveals somewhat dampened...

Sacatelle Gets Creative With Bag Design

A bag is much more than a bag for the team at Sacatelle (asi/84294). Each bag the...

News from the 2018 SGIA Expo

The Specialty Graphic Imaging Association (SGIA) held its annual expo Oct. 18 to 20...

Record-Breaking Mountaineer Colin O’Brady Inspires at ASI Power Summit

What's your Everest? That's the question world-renowned athlete Colin O'Brady asked a...

Jesse Itzler Dazzles In ASI Power Summit Keynote

The founder of Marquis Jet and co-owner of the Atlanta Hawks delivered an inspirational...

Why Influencer Marketing Is Crucial

Marketing expert Adam Buchanan delivered powerful, practical advice on how promo compan...

Epson Dealer Opens Digital Printing Solution Center

Decorators in the Midwest now have the ability to try out Epson's digital printing...

Kornit Digital Opens North American Headquarters

Kornit Digital, the Israeli-based manufacturer of high-end direct-to-garment and...

Using Automation to Jumpstart Your Decorated Apparel Business

The right equipment and software – paired with thoughtful processes – can increase prod...

Is This the Next Evolution of Apparel Customization?

Brennan Mulligan, founder and CEO of Skyou Inc. (asi/87637), has been in the mass...