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Theresa Hegel

  • Executive Editor, Digital Content

Theresa Hegel covers strategy for ASI Media, with a focus on apparel, digital technology and business operations and management. She's won multiple regional and national awards for her writing and reporting.

Promo Items as Census Outreach

Stran Promotional Solutions is the official licensee for the U.S. Census. The firm’s ra...

Q&A: Behind the UltraClub Relaunch with Alphabroder

Top 40 supplier alphabroder (asi/34063) has relaunched UltraClub, the signature...

Trend Alert: Lavender Is a Promo ‘It’ Color

It's no secret that pastels have been trending, perhaps kicking off with the craze...

Building Trust in the Promo Industry

Fake news, bogus online reviews, dishonest influencers – it’s no wonder consumer trust ...

Tennessee, Promo Companies Reeling After Tornado Strikes

At least 22 people were killed, dozens of buildings were demolished and tens of thousan...

College Student Builds Sustainable Apparel Brand

Oshki apparel is made in part from plastic waste taken from the Great Lakes.

Getting the Jump on Leap Day Marketing

What comes around every four years ( or almost every four years ) and causes...

Baby Yoda Merch Finally Rolling Out

I've already gone on record with my love of all things Baby Yoda - or if you want to...

Trend Alert: Floral Fashion Is in Bloom

Nothing screams spring quite like a floral print. Whether it's a blouse bursting with...

Succeed with Live Event Decoration

Need a truly memorable promo? Follow the lead of creative brands by utilizing live deco...

New StrombergBrand VP Is Third-Generation Exec

Jennifer Stromberg, granddaughter of the umbrella supplier’s founder, has formally join...

Vantage Switches to Recycled Garment Packaging

Top 40 supplier Vantage Apparel (asi/93390) will now package its custom apparel in...

Buttigieg Leads NH Bumper Sticker Poll

Almost 29% of those polled by ASI said they would be most willing to put the former Sou...

Supplier Rainkist Umbrellas Has Closed

Rainkist Umbrellas and its parent company Futai Inc. has been permanently closed and...

Alternative Apparel Switches to 100% Recycled Polyester

The brand said it won’t raise prices to cover the cost of giving up virgin polyester.

Meet the Woman Behind J-Lo’s Famous Bling Cups

It's been a busy week for Teneka Moore, owner of TaylorMade Bling in St. Louis, MO....

Thanks to Beyoncé, Popeyes Uniforms Are Fashion

When Beyoncé's Ivy Park clothing line teamed up with Adidas to launch an...

Social Commerce and the Promo Products Industry

Social media platforms are making it easier for creators to sell branded merch within t...

Trend Alert: Cardigans Offer Cozy Style

A great layering piece for promo and uniform programs, the button-down sweater is trend...

Charles River Kicks Off 2020 Clothing for a Cause

Top 40 supplier Charles River Apparel (asi/44620) has launched its second annual...

Buttigieg Leads ASI’s Iowa Bumper Sticker Poll

More than a quarter of those polled said they would be willing to put the former South ...

How To Boost Your Bottom Line With Wearables

Want to increase your apparel orders? Don't be afraid to upsell your clients. It's...

Penn Emblem Donates Items for Australian Wildlife

Penn Emblem (asi/77120) hosted a two-week-long collection drive in its corporate...

Alphabroder Launches ‘Digital Lounge’

Top 40 supplier Alphabroder (asi/34063) has launched an exclusive digital platform...

Aakron Line Deals With Malware Issue

Akron, NY-based supplier Aakron Line (asi/30270) is alerting clients that its...