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Theresa Hegel

  • Executive Editor, Digital Content

Theresa Hegel covers strategy for ASI Media, with a focus on apparel, digital technology and business operations and management. She's won multiple regional and national awards for her writing and reporting.

Grossman Marketing Group Acquires Advantages in Marketing

It’s the Massachusetts distributorship’s sixth acquisition in as many years.

The Magnet Group Closes Camarillo Facility

The Top 40 supplier plans to relocate operations to a new building it purchased in Wash...

Hexa Debuts Customizable Premium Outerwear

The factory-direct solution, designed specifically for the promo industry, enables dist...

State of the Decorated-Apparel Industry

Optimism has bounced back after last year’s uncertainty, and decorators are ready to ta...

Geiger Plans GivingTuesday Clothing Drive

Top 40 distributor Geiger (asi/202900) plans to donate unused socks and underwear to...

Woodhams Retires From HALO

Terry Woodhams is retiring from his position as regional vice president of sales at...

Promo Industry Ponders Political Climate

Promotional products professionals air their views on a possible recession and presiden...

Equipment Companies Roll Out New Decoration Technologies

Digital printers and unlimited color embroidery technology were debuted at SGIA’s annua...

CBD Trend Creates Buzz in Promo

The hemp-derived substance is popping up in all kinds of products, from lip balms to br...

Under Armour CEO Steps Down

Chief Operating Officer Patrik Frisk will replace Kevin Plank in the sportswear company...

Brand Debuts CBD-Infused Activewear

Acabada says its high-end workout clothing helps with recovery.

Vantage Apparel Taps Retail Exec as New COO

Top 40 supplier Vantage Apparel (asi/93390) has hired former retail apparel executive...

Trend Alert: Pistachio Fashion Rules Fall

The light green shade is unisex and neutral, making it a great choice for promotional a...

2019 Wearables Top Decorator Contest - Results

Decorators put their real-world skills to the test, designing an apparel solution for a...

Instagram Tests Merch Drop Reminders

The new feature would allow sellers to alert their fans in advance of limited-edition p...

Report: Women Own 42% of U.S. Businesses

Much of the growth in women-owned businesses comes from part-time entrepreneurship.

Redwood Classics Debuts Sustainable All-Over Printing

The Canadian supplier is using biodegradable ink to print digitally on cotton knit.

AHEAD Adds 5 Cap Decoration Techniques

Headwear and apparel supplier AHEAD (asi/33220) has added five new hat decoration...

Benefits Of Starting Your Own Clothing Line

Many apparel decorators find a creative outlet – and an extra revenue stream – by launc...

How To Start Your Own Apparel Line

3 tips from Wearables magazine.

Custom Scrunchies Are Hot Promo Trend

A time traveler from the '90s would feel right at home these days. Retailers are...

Ebook Promotes Value of Mentors in Promo Industry

Everyone knows that mentorship is a crucial part of professional growth, both for the...

Rise of the 'Prosumer': Should Apparel Decorators Worry?

Home-based decorators of all stripes are on the rise, and equipment suppliers have take...

Epson Launches New Dye-Sublimation Printer

Epson America has launched a new dye-sublimation printer, which is says will help...

Taylor Swift, Stella McCartney Collaborate on Merch

The marriage between music and merch is unlikely to calm down anytime soon....