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Theresa Hegel

  • Executive Editor, Digital Content

Theresa Hegel covers strategy for ASI Media, with a focus on apparel, digital technology and business operations and management. She's won multiple regional and national awards for her writing and reporting.

Putting Together The Fashion Shoot

This year's Wearables fashion shoot focused on end-user archetypes. We created 10...

Scenes From The Fashion Shoot

Each year, Wearables puts together an elaborate fashion spread, showcasing the...

InnerWorkings Announces Alliance With KPMG

Top 40 distributor InnerWorkings (asi/168860) has announced a strategic alliance with...

Video: Translating T-shirt Trends

T-shirts are ubiquitous. More than 2 billion are sold every year. In the latest...

Animal Crackers out of Captivity

Want a great free-range snack? Grab yourself a box of animal crackers. After more...

Instagram Takeover: Gray Wolf Promotions

Gray Wolf Promotions in Bedford, TX, is the latest decorator to do the Wearables...

Cintas Founder to Step Down From Board

Top 40 distributor Cintas Corp. (asi/162167) announced that founder Richard T....

Great Dane Graphics Settles Copyright Infringement Case

Massachusetts-based Vovo Inc. stole thousands of production-ready images from the stock...

Why The Medium Of T-shirts Matters

When it comes to T-shirts, the medium isn't always the message, but the founders of...

Why T-Shirts and Activism Go Hand-in-Hand

Due to technological advances and the country's divided political views, protest...

Big Moments in Activist Apparel

Here are some highlights of when apparel and accessories have been used for political...

Harland Clarke Bolsters Executive Team

The appointments are meant to strengthen the Texas-based distributor’s digital strategy...

Secondhand Tees Become Canvas for Environmental Message

For Earth Day this year, online thrift shop thredUP was inspired to use T-shirts as a...

Starbucks to Phase Out Plastic Straws by 2020

The coffee shop chain has developed a “sippy cup” lid for its iced drinks.

Tips for All-Over Designs

Logo mania is on trend in the fashion world, but covering apparel in logos isn't the on...

Seattle to Outlaw Plastic Straws, Utensils

Restaurants could face fines of up to $250 if they violate the ban on single-use plasti...

'Impeach 45' Shirts on Walmart Site Stir Controversy

Many supporters of President Trump have called for a boycott of the store.

Video: Translating Retail Beachwear Trends

Keeping up with the fashion world can be a challenge. But to stay competitive in the...

Q&A: Video Games Fertile Ground for Merch

Video games are big business, so it's no surprise that the merch surrounding beloved...

Texas Supreme Court Overrules Bag Ban

The court ruled that the state’s waste disposal laws trump local ordinances.

Decorators’ Nightmare Scenarios – Solved!

We have the answers to the burning questions that keep you up at night.

Victoria Wins Court Battle to Ban Plastic Bags

The Canadian city of Victoria has won a court battle over its right to ban plastic...

Plastic Bans Pondered Across the Globe Could Impact Promo Industry

Last week, people were horrified when a pilot whale that had been discovered in a...

Emblems Elevate Food Festival Gear

Culinary apparel manufacturer Chef Works wanted to create a high-end look for the...

World Cup History Transformed Into Animated Tapestry

If you love soccer and embroidery, then you'll get a kick out of this news: The BBC's...