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Theresa Hegel

  • Executive Editor, Digital Content

Theresa Hegel covers strategy for ASI Media, with a focus on apparel, digital technology and business operations and management. She's won multiple regional and national awards for her writing and reporting.

Q&A: Video Games Fertile Ground for Merch

Video games are big business, so it's no surprise that the merch surrounding beloved...

Texas Supreme Court Overrules Bag Ban

The court ruled that the state’s waste disposal laws trump local ordinances.

Decorators’ Nightmare Scenarios – Solved!

We have the answers to the burning questions that keep you up at night.

Victoria Wins Court Battle to Ban Plastic Bags

The Canadian city of Victoria has won a court battle over its right to ban plastic...

Plastic Bans Pondered Across the Globe Could Impact Promo Industry

Last week, people were horrified when a pilot whale that had been discovered in a...

Emblems Elevate Food Festival Gear

Culinary apparel manufacturer Chef Works wanted to create a high-end look for the...

World Cup History Transformed Into Animated Tapestry

If you love soccer and embroidery, then you'll get a kick out of this news: The BBC's...

Q&A: Why Decorators Need Online Design Tools

Many apparel decorators and distributors worry about how they can compete with...

Distributors, Decorators Share Business Fears

As a small-business owner, what are some of your biggest fears? We checked in with...

Instagram Takeover: Vantage Apparel

Vantage Apparel (asi/93390), the Avenel, NJ-based supplier and decorator, is the...

Harland Clarke Adds Two Execs

Texas-based Harland Clarke (asi/219943), the distributor behind Walmart's online...

Global Ad Spending to Rise 7.4% in 2018

This year, global spending on advertising will rise by 7.4% to $628.6 billion in...

Fossil Reports Q1 Income Loss

Texas-based Fossil Group, parent company of Fossil Corporate Markets (asi/55145),...

Superior Uniform Posts Higher Promo Sales, Weaker Profits

Florida-based Superior Uniform Group Inc. (asi/339857), whose holdings include...

A Year After Business Boot Camp, Decorator Is Thriving

Donna Zahn has been busy in the year since she traveled to upstate New York to The...

Disney Stores Phase Out Plastic Bags

By the end of May, Disney Stores will phase out plastic bags at all U.S. stores,...

Branded Nail Art Is Trending

The logo manicure is the new it accessory, with many women more than willing to...

Lego Lovers Crowded Expo Center for Merch, Memories

Lego enthusiasts of all ages crowded into the Greater Philadelphia Expo Center in...

PrintAbilities Acquired by Calise Partners

Calise Partners, a Dallas-based integrated marketing agency, announced the completion...

Kids’ Drawings Become Embroidered Keepsakes

Earlier this month, we shared a fun story on our Facebook page about a young artist...

50 Productivity Tips For Your Business

Are you constantly battling to stay productive? Try these recommended tips to help save...

CMG Acquires Digital Marketing Firm

Taylor, MI-based distributor firm Chamberlain Marketing Group (asi/160501, CMG) has...

China Announces Tariffs on 106 U.S. Products

On Wednesday, following the U.S. recently announcing tariffs targeting China, Beijing...

Instagram Takeover: Northwest Custom Apparel

Northwest Custom Apparel in Milton, WA, has been in the apparel decoration business...

Social Media Pointers From Founder of PromoChat

A year ago, Jay Busselle, director of sales and marketing at Printa Systems, decided...