See it and Sell it First at ASI Show Orlando – January 4-6, 2025.   Register Now.

Theresa Hegel

  • Executive Editor, Digital Content

Theresa Hegel covers strategy for ASI Media, with a focus on apparel, digital technology and business operations and management. She's won multiple regional and national awards for her writing and reporting.

Q&A: Why Decorators Need Online Design Tools

Many apparel decorators and distributors worry about how they can compete with...

Distributors, Decorators Share Business Fears

As a small-business owner, what are some of your biggest fears? We checked in with...

Instagram Takeover: Vantage Apparel

Vantage Apparel (asi/93390), the Avenel, NJ-based supplier and decorator, is the...

Harland Clarke Adds Two Execs

Texas-based Harland Clarke (asi/219943), the distributor behind Walmart's online...

Global Ad Spending to Rise 7.4% in 2018

This year, global spending on advertising will rise by 7.4% to $628.6 billion in...

Fossil Reports Q1 Income Loss

Texas-based Fossil Group, parent company of Fossil Corporate Markets (asi/55145),...

Superior Uniform Posts Higher Promo Sales, Weaker Profits

Florida-based Superior Uniform Group Inc. (asi/339857), whose holdings include...

A Year After Business Boot Camp, Decorator Is Thriving

Donna Zahn has been busy in the year since she traveled to upstate New York to The...

Disney Stores Phase Out Plastic Bags

By the end of May, Disney Stores will phase out plastic bags at all U.S. stores,...

Branded Nail Art Is Trending

The logo manicure is the new it accessory, with many women more than willing to...

Lego Lovers Crowded Expo Center for Merch, Memories

Lego enthusiasts of all ages crowded into the Greater Philadelphia Expo Center in...

PrintAbilities Acquired by Calise Partners

Calise Partners, a Dallas-based integrated marketing agency, announced the completion...

Kids’ Drawings Become Embroidered Keepsakes

Earlier this month, we shared a fun story on our Facebook page about a young artist...

50 Productivity Tips For Your Business

Are you constantly battling to stay productive? Try these recommended tips to help save...

CMG Acquires Digital Marketing Firm

Taylor, MI-based distributor firm Chamberlain Marketing Group (asi/160501, CMG) has...

China Announces Tariffs on 106 U.S. Products

On Wednesday, following the U.S. recently announcing tariffs targeting China, Beijing...

Instagram Takeover: Northwest Custom Apparel

Northwest Custom Apparel in Milton, WA, has been in the apparel decoration business...

Social Media Pointers From Founder of PromoChat

A year ago, Jay Busselle, director of sales and marketing at Printa Systems, decided...

New Sneakers Let You Run on Dunkin'

America runs on Dunkin'. Now, that familiar slogan has become literal as well as...

Oriental Trading Launches Custom Apparel Web Store

Oriental Trading Co., a top online retailer of party supplies, toys and novelties,...

Q&A: JERZEES Exec Discusses New Active Casual Tees

JERZEES (asi/40650) recently announced the launch of a 100% ring-spun cotton T-shirt...

Old Spice Offers Scented Paper Blazer to GQ Subscribers

Though it's known for its almost surreal ad campaigns - who can forget that...

California Considers Extra Labeling for Polyester Clothing

California is considering a bill that would require clothing makers to put a warning...

Vastex Relocates to Larger Facility

Screen-printing equipment maker Vastex International has relocated to a new...

Proforma Recognizes 172 Million Dollar Club Members

Top 40 distributor Proforma (asi/300094) honored its 172 Million Dollar Club members...