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Theresa Hegel

  • Executive Editor, Special Projects & Sustainability

Theresa Hegel oversees various strategic initiatives for ASI’s editorial department and also serves as editor of Promo for the Planet, ASI’s award-winning educational resource hub for sustainability. In addition, she regularly contributes to ASICentral, Counselor and PPM, with a focus on apparel, technology and sustainability. She’s won multiple regional and national awards for her writing and reporting, including three Jesse H. Neal awards for Best Range of Work By a Single Author.

Record-Breaking Mountaineer Colin O’Brady Inspires at ASI Power Summit

What's your Everest? That's the question world-renowned athlete Colin O'Brady asked a...

Jesse Itzler Dazzles In ASI Power Summit Keynote

The founder of Marquis Jet and co-owner of the Atlanta Hawks delivered an inspirational...

Why Influencer Marketing Is Crucial

Marketing expert Adam Buchanan delivered powerful, practical advice on how promo compan...

Epson Dealer Opens Digital Printing Solution Center

Decorators in the Midwest now have the ability to try out Epson's digital printing...

Kornit Digital Opens North American Headquarters

Kornit Digital, the Israeli-based manufacturer of high-end direct-to-garment and...

Using Automation to Jumpstart Your Decorated Apparel Business

The right equipment and software – paired with thoughtful processes – can increase prod...

Is This the Next Evolution of Apparel Customization?

Brennan Mulligan, founder and CEO of Skyou Inc. (asi/87637), has been in the mass...

6 Advances in Apparel

Take a look at the biggest up-and-coming trends in clothing.

Steak-Umm Capitalizes on Twitter Fame With Swag Store

For a profile in how a clever social media strategy can be leveraged into offline...

Proforma Creates Program to Attract Young Professionals

Top 40 distributor Proforma (asi/300094) created a new program to encourage young...

Target Decorated Apparel Names President

Target Decorated Apparel (asi/90549), a Chicago-area contract decorator, has...

Gildan Launches Polo Brand

Top 40 supplier Gildan (asi/56842) is entering the polo game with a new brand...

Choose the Right Promo Apparel for Clients

Choose the right gear for the right group.

Putting Together The Fashion Shoot

This year's Wearables fashion shoot focused on end-user archetypes. We created 10...

Scenes From The Fashion Shoot

Each year, Wearables puts together an elaborate fashion spread, showcasing the...

InnerWorkings Announces Alliance With KPMG

Top 40 distributor InnerWorkings (asi/168860) has announced a strategic alliance with...

Video: Translating T-shirt Trends

T-shirts are ubiquitous. More than 2 billion are sold every year. In the latest...

Animal Crackers out of Captivity

Want a great free-range snack? Grab yourself a box of animal crackers. After more...

Instagram Takeover: Gray Wolf Promotions

Gray Wolf Promotions in Bedford, TX, is the latest decorator to do the Wearables...

Cintas Founder to Step Down From Board

Top 40 distributor Cintas Corp. (asi/162167) announced that founder Richard T....

Great Dane Graphics Settles Copyright Infringement Case

Massachusetts-based Vovo Inc. stole thousands of production-ready images from the stock...

Why The Medium Of T-shirts Matters

When it comes to T-shirts, the medium isn't always the message, but the founders of...

Why T-Shirts and Activism Go Hand-in-Hand

Due to technological advances and the country's divided political views, protest...

Big Moments in Activist Apparel

Here are some highlights of when apparel and accessories have been used for political...

Harland Clarke Bolsters Executive Team

The appointments are meant to strengthen the Texas-based distributor’s digital strategy...