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Theresa Hegel

  • Executive Editor, Digital Content

Theresa Hegel covers strategy for ASI Media, with a focus on apparel, digital technology and business operations and management. She's won multiple regional and national awards for her writing and reporting.

Podcast: One Decorator's Winning Ways

In this episode of Wearables Talk, we connect with Nic Thomassen, creative director...

Chris Gomez: Leading With Military Precision

In this Strategy Session podcast, Chris Gomez of Afterburner discusses the biggest...

Video: Wearable Tech for Athletes

Athletes are always looking for an edge, and wearable tech promises to give them just...

Alaska Screen Printer Takes Eco-Friendly Steps

For Odin Peter-Raboff, protecting the environment is a top priority. "We only have...

Screen Printer That Employs Autistic People Poised for Growth

Remember Spectrum Designs ? Last year, I visited the Port Washington, NY, business...

Poll: When Do You Plan to Buy Equipment?

In March, Wearables will publish its annual machine guide, packed full of the latest...

Printers Brew Success With Coffee-Dyed Tees

Did you know you can scour pots and pans with your used coffee grounds? Remove odors...

Q&A: Hanes Shares Fresh Take on Apparel

HanesBrand, parent company of Hanes Branded Printwear (asi/59528), recently launched...

Met Shows off Fashion Masterworks

A new exhibit at The Metropolitan Museum of Art's Costume Institute is a stunning...

Podcast: Discussing the State of the Decorated-Apparel Industry

Theresa Hegel made a guest appearance on 2 Regular Guys , the popular weekly apparel...

Why Some Decorators Aren't on Social Media

Wearables recently surveyed readers to find out how, or if, they're using social...

Advice For a Successful Embroidery Shop

Veteran business coach Joyce Jagger went to Wickenburg, AZ, to help cowgirl embroiderer...

Ukrainian Museum Displays Traditional Embroidery, Textile

Ukrainian folk costume is having a fashion moment. Peasant blouses with puffy,...

These Temporary Tattoos Turn Your Arm into a Touchpad

Temporary tattoos can be a fun, fashionable and cost-effective promotional product,...

New Gadgets Promise More Restful Nights

Sleep tracking is so last year. A handful of next-generation gadgets go beyond merely...

Netflix Recreates Luke’s Diner to Promote Gilmore Girls Revival

On Wednesday, streaming giant Netflix transformed over 200 coffee shops across the...

Strategies to Help Improve Your Social Media

Go beyond the basics on the Big 4 – Facebook, Twitter, Instagram and Pinterest.

Podcast: The Social Sciences

How strong is your social media presence? In the latest episode of Wearables Talk,...

Video: Crunching the Numbers

The results of the 2016 Wearables State of the Decorated Apparel Industry survey...

Las Vegas Decorator Expands to Retail Location

Last year, Kelley Waltz, owner of Sparkly Tees (asi/530143) in Nevada, agreed to...

Q&A: Lauren Castro Discusses Starting T-shirt Company

Brixlee and Co. , a graphic T-shirt brand based in San Diego, was created by a...

Video: Arizona Decorator Starts Cowgirl Apparel Line

Bobbi Brooks, owner of Creations In Thread , in Wickenburg, AZ, is an avid barrel...

Video: Embroidery Coach Assesses Arizona Shop

In early May, Wearables sent Joyce Jagger,  The Embroidery Coach , to Wickenburg, AZ,...

Obituary: Susan Ritchie, NNEP

Susan Ritchie, one of the co-founders of the National Network of Embroidery...

Q&A: Rebecca Ballard Discusses Sustainable Fashion

Maven Women, a new line of socially conscious, eco-friendly clothing for...