Join us at ASI Show Orlando, January 5-7, 2026   Register Now.

Theresa Hegel

  • Executive Editor, Special Projects & Sustainability

Theresa Hegel oversees various strategic initiatives for ASI’s editorial department and also serves as editor of Promo for the Planet, ASI’s award-winning educational resource hub for sustainability. In addition, she regularly contributes to ASICentral, Counselor and PPM, with a focus on apparel, technology and sustainability. She’s won multiple regional and national awards for her writing and reporting, including three Jesse H. Neal awards for Best Range of Work By a Single Author.

Kids’ Drawings Become Embroidered Keepsakes

Earlier this month, we shared a fun story on our Facebook page about a young artist...

50 Productivity Tips For Your Business

Are you constantly battling to stay productive? Try these recommended tips to help save...

CMG Acquires Digital Marketing Firm

Taylor, MI-based distributor firm Chamberlain Marketing Group (asi/160501, CMG) has...

Instagram Takeover: Northwest Custom Apparel

Northwest Custom Apparel in Milton, WA, has been in the apparel decoration business...

Social Media Pointers From Founder of PromoChat

A year ago, Jay Busselle, director of sales and marketing at Printa Systems, decided...

New Sneakers Let You Run on Dunkin'

America runs on Dunkin'. Now, that familiar slogan has become literal as well as...

Oriental Trading Launches Custom Apparel Web Store

Oriental Trading Co., a top online retailer of party supplies, toys and novelties,...

Q&A: JERZEES Exec Discusses New Active Casual Tees

JERZEES (asi/40650) recently announced the launch of a 100% ring-spun cotton T-shirt...

Old Spice Offers Scented Paper Blazer to GQ Subscribers

Though it's known for its almost surreal ad campaigns - who can forget that...

California Considers Extra Labeling for Polyester Clothing

California is considering a bill that would require clothing makers to put a warning...

Vastex Relocates to Larger Facility

Screen-printing equipment maker Vastex International has relocated to a new...

Proforma Recognizes 172 Million Dollar Club Members

Top 40 distributor Proforma (asi/300094) honored its 172 Million Dollar Club members...

Amazon Recalls Power Banks

Seattle-based Amazon, in conjunction with the U.S. Consumer Product Safety Commission...

British Firm Turns Used Gum Into Promo Products

Getting a wad of freshly chewed gum stuck to your shoes can be pretty disgusting, so...

Private Equity Firm Partners With C-Slide

Liebman Group, a Florida-based private equity firm, has acquired a majority stake in...

Decorator Sees Subscription Box Model as Opportunity

Subscription boxes have struck a chord with the purchasing public. There's something...

Children’s Nightgowns Recalled Over Burn Risk

Lemur Group, in conjunction with the U.S. Consumer Product Safety Commission (CPSC),...

Wearables Readers Share Investment Plans

We recently asked Wearables readers to share their short-term investment plans with...

Instagram Takeover: Essential Creations

For the latest edition of Wearables' Instagram Takeover, we headed to the Windy City....

Beach Town Considers Towel Ban

A tiny coastal town on Italian island Sardinia has proposed a ban on beach towels and...

Epson Showcases Digital Printing in 4th Annual Fashion Show

Epson is on a mission to prove that digital printing - particularly its own line of...

Hanes Reports Sales, Announces Acquisition

North Carolina-based HanesBrands (asi/59528) announced 2017 Q4 growth of 4%, which...

CA Considers Straws-Upon-Request Bill

Giving out unsolicited plastic drinking straws in California could soon land...

BDA Tackles Super Bowl Merch

When it comes to Super Bowl merch, BDA (asi/137616) is the reigning champion. This is...

Grumpy Cat Wins Copyright Case

Internet sensation Grumpy Cat, the feline face that launched a thousand memes, just...