See it and Sell it First at ASI Show Orlando – January 4-6, 2025.   Register Now.

Theresa Hegel

  • Executive Editor, Digital Content

Theresa Hegel covers strategy for ASI Media, with a focus on apparel, digital technology and business operations and management. She's won multiple regional and national awards for her writing and reporting.

Immersive Booth Experiences at CES

When you're one trade show exhibitor out of thousands, it's tough to stand out from...

Sleep Robots and Time-Travel Cameras Among CES Finds

More than 4,000 exhibitors show off their big ideas and boldest innovations every...

Readers Predict 2018 Apparel Trends

We recently asked Wearables readers to share their thoughts on 2018, specifically...

Swag Styles of the Rich and Famous

Luxury branded items prove pricing is all about perception, not inherent value.

Scalable Press Aims for Quick-Turn Decorating

Scalable Press views itself as the Ford Motor Co. of the apparel-decorating world....

Arby's Rewards Fans With Meat Sweats

For the latest in carnivore couture, look no further than Arby's, the chain that...

Star Wars + Ice Cream = A Winning Combination

Let's get down to the first order of business: Few people can resist the power of ice...

Ultra Violet Crowned 2018 Color of Year

Expect 2018 to be emotional, imaginative and deeply … purple. The Pantone Color...

Small Business Saturday Offers Branding Opportunity

Small Business Saturday - sandwiched between Black Friday and Cyber Monday - has...

Video: Techniques for Recruiting and Training

A&P Master Images , a 5,500-square-foot-and-growing decorated-apparel shop in...

Video: Two Days at A&P Master Images

A few weeks ago, I spent two days at  A&P Master Images   in Utica, NY, to get...

Slideshow: Crash Course in Apparel Decorating

Earlier this month, I headed up to A&P Master Images in Utica, NY, for a...

Supermarkets Stay Fresh by Launching Fashion Brands

Pretty soon, it won't just be the salad that needs dressing at your local market. A...

Podcast: Smart Staffing Solutions

Chuck Solomon is the co-founder of LineHire, a software firm that helps companies...

Instagram Takeover: Rutler Screen Printing

Rutler Screen Printing in Easton, PA, is the latest brave decorated-apparel shop...

5 More Decorators to Watch

In the November/December issue of Wearables, we profiled 15 apparel decorators to...

Former Navy SEAL Touts Preparation, Execution in Power Summit Keynote

In the closing session of the 2017 ASI Power Summit, ex-Navy SEAL Chris Gomez told a...

Instagram Takeover: Logo Unlimited

In the latest installment of Wearables' ongoing Instagram Takeover feature, we...

Koppaka Talks Tech, Addresses BEL’s Place in Promo Industry

Sai Koppaka, president and CEO of BEL USA, isn't worried about Amazon. Instead, the...

Will Robots Be the Next Big Thing?

Despite what the Terminator franchise would have you believe, robots are more likely...

Build Brands, Win Fans With Event Marketing

A massive canopy in the shape of sociopathic scientist from the animated Adult Swim...

Shinola President Discusses Branding, U.S. Manufacturing

Back in 2011, Shinola was just four guys and a whiteboard, trying to come up with an...

Use Augmented Reality to Engage Clients and Generate Leads

Imagine a world where a giant green arrow appears, as if by magic, above your head,...

Top Court in Bangladesh Freezes New Safety Accord

Bangladesh's high court has halted a new accord on fire and building safety that had...

Embroidery Tips and Tricks From an Expert

Joyce Jagger, The Embroidery Coach, shares some insights in this video chat.