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Theresa Hegel

  • Executive Editor, Digital Content

Theresa Hegel covers strategy for ASI Media, with a focus on apparel, digital technology and business operations and management. She's won multiple regional and national awards for her writing and reporting.

Ice Cream Company Indulges in Clever Merch

It should come as no surprise that Ben & Jerry's has a knack for clever merch....

Fashion Students Design New NFL Merch

Who says fashion and football don't mix? Last year, the NFL challenged 25 Fashion...

NFIB: Small Biz Optimism Soars

Small-business optimism is at its highest level in 34 years, according to an index...

AI’s Role in Marketing on the Rise

Marketers believe artificial intelligence will play a large role in their industry in...

Harland Clarke Announces Leadership Changes

Texas-based Harland Clarke (asi/219943), the distributor behind Walmart's Promo Shop,...

Supreme Court to Hear Political Apparel Case

The U.S. Supreme Court will be ruling on whether political buttons, badges and...

Gildan Reports Small Revenue Gain in Q3

Top 40 supplier Gildan Activewear (asi/56842) reported total net revenue of $716.4...

Immersive Booth Experiences at CES

When you're one trade show exhibitor out of thousands, it's tough to stand out from...

Sleep Robots and Time-Travel Cameras Among CES Finds

More than 4,000 exhibitors show off their big ideas and boldest innovations every...

Readers Predict 2018 Apparel Trends

We recently asked Wearables readers to share their thoughts on 2018, specifically...

Swag Styles of the Rich and Famous

Luxury branded items prove pricing is all about perception, not inherent value.

Scalable Press Aims for Quick-Turn Decorating

Scalable Press views itself as the Ford Motor Co. of the apparel-decorating world....

Arby's Rewards Fans With Meat Sweats

For the latest in carnivore couture, look no further than Arby's, the chain that...

Star Wars + Ice Cream = A Winning Combination

Let's get down to the first order of business: Few people can resist the power of ice...

Ultra Violet Crowned 2018 Color of Year

Expect 2018 to be emotional, imaginative and deeply … purple. The Pantone Color...

Small Business Saturday Offers Branding Opportunity

Small Business Saturday - sandwiched between Black Friday and Cyber Monday - has...

Video: Techniques for Recruiting and Training

A&P Master Images , a 5,500-square-foot-and-growing decorated-apparel shop in...

Video: Two Days at A&P Master Images

A few weeks ago, I spent two days at  A&P Master Images   in Utica, NY, to get...

Slideshow: Crash Course in Apparel Decorating

Earlier this month, I headed up to A&P Master Images in Utica, NY, for a...

Supermarkets Stay Fresh by Launching Fashion Brands

Pretty soon, it won't just be the salad that needs dressing at your local market. A...

Podcast: Smart Staffing Solutions

Chuck Solomon is the co-founder of LineHire, a software firm that helps companies...

Instagram Takeover: Rutler Screen Printing

Rutler Screen Printing in Easton, PA, is the latest brave decorated-apparel shop...

5 More Decorators to Watch

In the November/December issue of Wearables, we profiled 15 apparel decorators to...

Former Navy SEAL Touts Preparation, Execution in Power Summit Keynote

In the closing session of the 2017 ASI Power Summit, ex-Navy SEAL Chris Gomez told a...

Instagram Takeover: Logo Unlimited

In the latest installment of Wearables' ongoing Instagram Takeover feature, we...