See it and Sell it First at ASI Show Orlando – January 4-6, 2025.   Register Now.

Theresa Hegel

  • Executive Editor, Digital Content

Theresa Hegel covers strategy for ASI Media, with a focus on apparel, digital technology and business operations and management. She's won multiple regional and national awards for her writing and reporting.

AHEAD Offers Kentucky Derby Merch

For a race that lasts just two minutes, the Kentucky Derby certainly has a lasting...

Brand Recycles Billboards Into Unique Bags

How many times have you described a tote bag as a "walking billboard"? One company...

Instagram Takeover: The T-Shirt Guys

What's a typical day in the shop for the nine employees of The T-Shirt Guys in...

Kornit Debuts DTG for Polyester

Kornit Digital debuted a direct-to-garment machine made specifically for printing on...

T-shirt Printer Cashes in on Kimmel-Gonzaga Feud

For the last few weeks, late night host Jimmy Kimmel has been "feuding" with Gonzaga...

From Toilet Paper Tube to Mobile Tech Tool

The iCaddy was born out of a 7-year-old's frustration when the tablet she'd propped...

Video: A Look at High-End Joggers

Activewear represents a quarter of all U.S. apparel sales, according to a recent...

SGIA to Create Digital Printing Color Standards

The Specialty Graphic Imaging Association (SGIA) plans to create a set of color...

Sen. Rand Paul Talks Tariffs With Seattle Embroidery Company

Republican Sen. Rand Paul got a lesson in the intricacies of embroidery digitizing...

Feed Your Feet With Avocado Toast Shoes

We've reached peak millennial baiting. In what seems like it should be an elaborate...

Pediatrics Office Uses T-shirts to Promote Vaccination

A New York pediatrician's office has gone viral after employees sported custom tees...

Walmart Highlights Young Entrepreneurs for Black History Month

Walmart is celebrating Black History Month by highlighting the accomplishments of a...

British Magazine Sells Embroidered Tees to Combat Internet Bullying

The internet can be a scary place, particularly comment sections where anonymity...

How to Succeed with "Moment Merch"

In sports, politics and pop culture, it takes just a second to set social media alight....

More Sights From CES 2019

With more than 4,400 technology companies sprawled across more than 2.7 million...

4 Cool Products at CES

CES, the massive consumer tech trade show, kicked off in Las Vegas this week, and...

Moment Merch Makers Struggle to Fend Off Copycats

For apparel decorators riding a viral trend, being first is often critical. But even...

Our Favorite Moment Merch

The best branded merchandise strikes a chord with consumers because it's timely,...

'Pooey Puitton' Maker Seeks Parody Protection

Does a popular poop-shaped toy purse piggyback on the fame of French luxury retail...

Readers Share Viral Success Stories

In the January issue of Wearables, we explore "moment merch," when big events in...

T-Shirts Gone Viral

Take a look at a few noteworthy moments in 2018 and the T-shirts they spawned: ...

Preparation, Technology Enable Last-Minute Merch

When it comes to moment merch, there's no moment with more urgency than hustling...

Q&A: Ricoma Creates an 'Uber for Embroidery'

Embroidery machine maker Ricoma is hoping to disrupt the decorated-apparel market...

Branded Gift Wrap Hot This Year

Looking for the spiciest trend of the holiday season? Look no further than the...

Q&A: InkSoft Helps Spalding With Personalization

Customization is a hot trend these days, with consumers eager to put a personal stamp...