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Theresa Hegel

  • Executive Editor, Digital Content

Theresa Hegel covers strategy for ASI Media, with a focus on apparel, digital technology and business operations and management. She's won multiple regional and national awards for her writing and reporting.

The Magnet Group Partners With Senator

Top 40 supplier The Magnet Group (asi/68507) has reached a deal with Europe's top...

Augusta Sportswear Acquires Pacific Headwear

Georgia-based Augusta Sportswear (asi/37461) has acquired 20-year-old Pacific...

Instagram Takeover: SewHippy

SewHippy in Columbus, OH, does a little bit of everything, according to Bailey...

4 Hot Trends From ASI Chicago

Suppliers at ASI Show Chicago, held July 9 to 11 at McCormick Place, showed off an...

Delta Apparel to Open Digital Print Facilities in New Jersey, Texas

Top 40 supplier Delta Apparel (asi/49172) has announced that its digital print...

Boston Marathon Bombing Survivor Shares Her Inspiring Recovery Story

Heather Abbott spoke Wednesday at the ASI Show Chicago.

Grow Your Sales by Focusing on Your Passions

Brett Bowden absolutely hated his job as a cable guy. Customers routinely screamed at...

Embroidery Coach's Student Becomes Business Trainer

In 2017, Donna Zahn, of Eastsound, WA, was ready to shutter her failing...

Seeking Sustainability In The Promo Apparel Industry

Long one of the world’s biggest polluters, the apparel industry is changing its ways. H...

Vantage Apparel Partners With 1% for the Planet

Top 40 supplier Vantage Apparel (asi/93390) has partnered with 1% for the Planet ,...

Video: Tips for Pricing Your Embroidery

Too many embroiderers are undercharging for their products and services, according to...

AlphaGraphics Acquires Australian Marketing Software Firm

U.S. Business Holdings Inc., an affiliate of MBE Worldwide and parent company of...

InkSoft Acquires Digital Art Solutions

InkSoft , maker of sales and production software for apparel decorators, has...

Forever 21 Teams Up With Cheetos for Hot Merch

Move over, Taco Bell ! The hottest branded merch these days comes from a...

Enter the Wearables Top Decorator Challenge

Are you eager for the opportunity to show off your decorating skills and see how your...

How to Sell Eco-Friendly Apparel

Apparel distributors and decorators interested in selling sustainably made apparel...

Video: Tips for Making Your Shop More Sustainable

When it comes to shop sustainability, there's no magic bullet, says Marci Kinter of...

Five Ways to Make Your Apparel Shop More Sustainable

1. Reduce Energy Use You don't have to jump right into costly upgrades, like...

Four Approaches to Sustainability

As the world's second-largest polluter, the fashion industry has a lot of work to do,...

Podcast: Sustainable Supplier Turns Old Tees into New Faves

Marine Layer (asi/68730) was born a decade ago when founder Mike Natenshon's...

Are Customers Thinking About Sustainability?

In the June issue of Wearables, we explore the apparel industry's journey toward...

Roundup: Why Sustainability Is Important to Us

Sustainability is a buzzword in the apparel world. It's a wide-reaching term with a...

Hidden Valley Debuts Summer Ranch Swag

If you need a little help dressing this summer, the pros at Hidden Valley Ranch have...

Quiz: What Do You Know About Apparel Sustainability?

The June issue of Wearables is all about sustainability in the apparel industry -...

Louisville Hotels Plan Kentucky Derby Swag

Louisville-area businesses are betting on the promotional power of this weekend's...