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Theresa Hegel

  • Executive Editor, Digital Content

Theresa Hegel covers strategy for ASI Media, with a focus on apparel, digital technology and business operations and management. She's won multiple regional and national awards for her writing and reporting.

House Passes PPP Extension

The legislation, which still needs approval from the Senate, gives small businesses mor...

AIM Smarter Expands into United Kingdom

The distributor affiliate network has launched a U.K. division, adding more than 400 di...

New Instagram Features Help Influencers Make Money

The popular social media app seeks to help content creators by facilitating merch sales...

Facebook Makes Big E-Commerce Push

The social media company announced the launch of Facebook Shops to help affected small ...

Five Ways to Get Employees Invested in Tech Upgrades

Your company can have the most advanced technology out there, but it's no good if the...

Embracing Technological Change in the Promo Industry

Reversing promo’s digital struggles isn’t just about identifying the best tech. It’s al...

PPP Loan Process Frustrates Promo Firms

While some suppliers and distributors were able to gain quick access to funding, others...

Bella + Canvas Exec Cautions Cloth Mask Makers

Chris Blakeslee, Bella’s president, says industry manufacturers should protect themselv...

As Puzzle Sales Soar, Brands Get in on the Action

Thanks to coronavirus-caused lockdowns, jigsaw puzzles have been a hot item for the hom...

Kentucky Company Creates Mask-Making Machine

The device can produce up to 600 pleated cloth masks an hour.

Product Innovation: Vital Hook Allows for No-Touch Interaction

Supplier Brand O’ Guitar designed the PPE product for people who are wary of touching p...

PCNA Donates Children’s Gift Bags to Food Bank

Top 40 supplier Polyconcept North America  (PCNA; asi/78897) has teamed up with the...

PCNA, Hanna Andersson Give Out 10,000 Teddy Bears

Top 40 supplier Polyconcept North America (PCNA; asi/78897) has partnered with...

Dispatches From the Work-From-Home Front, Week 7

ASI staffers share the highlights of their week and the best pieces of content they’ve ...

PPP Loan Relaunch Already Beset With Problems

Congress approved $310 billion more for the coronavirus relief program, but system glit...

When Will Events Come Back?

Distributors are rethinking their event strategies amid extended uncertainty.

Promo Companies Slowly Bringing Back Staff

After laying off the bulk of their employees, many suppliers and distributors have take...

Navigating the CARES Act

In this in-depth webinar, we explore how small-business owners can take advantage of th...

Dispatches From the Work-From-Home Front, Week 6

ASI staffers talk about virtual events and show off new skills they’ve learned while qu...

Facemasks Become Fashion Statement

With more areas mandating the use of cloth facemasks in public, consumers naturally wan...

Senate Passes More Coronavirus Relief

The House has also approved the $484 billion interim bill that will replenish the Paych...

SBA Data Breach Exposes Thousands of EIDL Applicants

Nearly 8,000 small businesses that applied for emergency coronavirus relief might have ...

Dispatches From the Work-From-Home Front, Week 5

ASI staffers share insights and anecdotes from their remote offices.

CARES Act Small-Business Loans Out of Funding

The $349 billion Paycheck Protection Program that launched two weeks ago is depleted, a...

Additional Coronavirus Relief Delayed

Congress couldn’t reach an agreement Thursday to replenish the small-business loan prog...