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Theresa Hegel

  • Executive Editor, Digital Content

Theresa Hegel covers strategy for ASI Media, with a focus on apparel, digital technology and business operations and management. She's won multiple regional and national awards for her writing and reporting.

Pizza Hut Taps Into BOOK IT! Nostalgia, and I’m Here for It

The pizza chain launched a summer reading program with a vintage T-shirt tie in.

4 Traits Promo Is Looking for in Job Candidates

The pandemic has shifted priorities for many hiring managers who say they’re looking fo...

Powertex Group Launches Custom Hat-Building Site

PTX Hats lets users design their own custom caps online, with the help of the company’s...

Social Imprints Launches Year-Long Giveback Campaign

The distributor is releasing limited-edition merch tied to various causes under its “Gi...

Q&A: Press Release Writing Basics

When your company does something noteworthy, use these tips to help you spread the news...

PromoKitchen to Address Mental Health During Virtual Event

Army veteran Dan Nevins, who lost his legs in combat, will talk about overcoming obstac...

Entrepreneur GaryVee: ‘Stop Demonizing Losing’

Best-selling author, investor and serial entrepreneur Gary Vaynerchuk advised listeners...

Keep Your Company Ahead of the Curve

The businesses best able to weather change – pandemic-related or not – cite collaborati...

Tips for Improving Your Virtual Networking

Many professional networking activities have moved online in the last year. Are you tak...

Sweater Vests Make a Comeback

The sleeveless style offers a mix of comfort and dressiness that’s appealing as people ...

Sticker Sheets Present Promo Upsell Opportunity

Millennials in particular love custom stickers for decorating laptops, water bottles an...

Threadfast Targets Reforestation With Earth Month Campaign

The apparel supplier will have a tree planted for every purchase of its “Earth Pack” sa...

6 Digital Marketing Ideas for Shoestring Budgets

Consider these strategies to increase your brand reach online.

Facilisgroup Partners With LiV2

The move marries LiV2’s educational platform with Facilisgroup technology for added acc...

Celebrity-Studded Virtual Experiences in Demand

Apps like Cameo and Looped allow you to connect with a wide variety of celebrities. The...

Invasion of the ‘Homepreneurs’

Thanks to the pandemic-influenced crafting boom, an influx of home-bound enthusiasts is...

Creative Thank-You Gifts for Healthcare Workers

Spa kits, food gifts and digital rewards are all winning ways to show appreciation for ...

Patagonia to Stop Allowing Additional Logos on Products

The environmentally conscious brand says the decision is meant to increase the lifespan...

Biden Administration Launches $500,000 Mask Contest

The Mask Innovation Challenge is offering cash prizes for people who can design a face ...

LinkedIn, Spotify Planning Live Audio Features

They’re the latest in a string of social media and tech firms looking to jump on the Cl...

Big Markets in Promo: Education

Whether schools are distance-learning, hybrid or in-person, there are opportunities to ...

Obituary: Andy Morsink, Atlantis Headwear

The Vancouver man with a “volcano of ideas” was instrumental in helping Atlantis form i...

Top Your Hat Game With These Trends

Versatile and stylish, caps serve any promotional purpose.

Georgia Distributor Gives Out 7,000 COVID Vaccine Tees

Uniforms of America offered free shirts to nurses, seniors and teachers who’ve been vac...

Experts Share Business Tips at Shirt Lab Summit

The virtual event featured more than 30 speakers, many of them leaders in the promotion...