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Theresa Hegel

  • Executive Editor, Digital Content

Theresa Hegel covers strategy for ASI Media, with a focus on apparel, digital technology and business operations and management. She's won multiple regional and national awards for her writing and reporting.

LinkedIn Launches Podcast Network

The business-focused social media site is gearing its shows toward a professional audie...

98% of Consumers Plan Social Shopping in 2022

Younger shoppers are more likely to use visual-heavy networks like Instagram, TikTok an...

The Pay Transparency Movement Is Growing – And That’s a Good Thing

A law in New York City will require employers to disclose salary ranges for open positi...

Texas Art Embroidery Merges With 4EZTees.com

The two Houston-based decorators say the partnership will help them provide a wider var...

PromoStandards Launches Live Classes, Plans In-Person Summit

Group membership, aimed at improving transactional efficiencies in the promo industry, ...

Build a More Flexible Workplace

Recent studies show that employees crave flexibility, now more than ever. How can you m...

ASI Fort Worth 2022: Navigating Inventory, Labor & Pricing Hurdles

Promo industry leaders shared their optimism for 2022 during a panel discussion and gav...

ASI Fort Worth 2022: Deliver Insight, Not Information

Speaker Jay Busselle urged attendees to cut through the noise of social media by delive...

ASI Fort Worth 2022: Building Connections With Promo Products

Show speaker Carolyn Strauss explained how to use the principles of persuasion and make...

Is the Future of Merch in the Metaverse?

Virtual worlds and goods are part of an economy worth billions. Now, a handful of promo...

5 Reasons to Attend ASI Show Fort Worth From CEO Tim Andrews

Events are the lifeblood of the promotional products industry, and next week’s Fort Wor...

Sony Launches New Music Merch Company

A strategic investment of boutique merchandising company Ceremony of Roses spurred the ...

Proforma Reports Record $60M December Sales

The distributor attributes the success to its investment into technology, including its...

Head-To-Toe Hues

Take a spin around the color wheel with these six of-the-moment monochromatic looks.

The Bright Side: MiPPA Holds Successful Coat Drive

During a tabletop show, the regional promotional products association collected nearly ...

Amazon to Open First Physical Clothing Store

Amazon Style, set to open later this year in Los Angeles, will incorporate QR codes, ma...

ColDesi Partners With E-Commerce Management Firm

Merchadise will provide integrated order and workflow management to the equipment suppl...

Promo Firms See Increase in PPE Demand

Though nowhere near the level of sales in the early days of the pandemic in 2020, many ...

CES 2022: 5 Cool Gadgets From the Show

Though the tech trade show in Las Vegas was much smaller than in pre-COVID years, there...

ASI Orlando 2022: Industry Leaders Offer Advice for Promo’s Biggest Challenges

During a wide-ranging panel discussion, leaders shared their strategies for thriving in...

Social Commerce Expected to Reach $1.2 Trillion by 2025

Shopping via social media is growing 2.5 times faster than traditional e-commerce, acco...

ASI Orlando 2022: Product Trends to Watch

Whether it was custom puzzles and games or an engraved wooden journal with an associate...

ASI Orlando 2022: How to Build a Diverse Customer Base

To keep your clients loyal and engaged, distributor and consultant Darryl Jenkins says ...

ASI Orlando 2022: Building Your Online Influence & Authority

Posting consistently to social media and making sure your business directory listings a...

Terry Town Makes Push Into U.S.-Grown Cotton

The supplier went through a certification process to label its beach towels with a COTT...