See it and Sell it First at ASI Show Orlando – January 4-6, 2025.   Register Now.

Theresa Hegel

  • Executive Editor, Digital Content

Theresa Hegel covers strategy for ASI Media, with a focus on apparel, digital technology and business operations and management. She's won multiple regional and national awards for her writing and reporting.

Trends & Insights From Promotions East

Sustainability and outdoor products were among the hot items on the show floor in Atlan...

Industry Leaders Talk Challenges, Trends in Promotions East Panel

ASI President & CEO Tim Andrews moderated the discussion, which featured executives spe...

4 Tips for More Effective Meetings

A new study found that companies can save an estimated $25,000 a year per employee by c...

Marathon Swag Bags Are Made to Self-Destruct

The 40,000 runners in this year’s Bank of America Chicago marathon received recovery ba...

I Tried an AI Art Generator & All I Got Was This Ugly Mug

Sites like DALL-E 2 and Midjourney are stirring up creativity and controversy, but do t...

Q&A: Sustainability in Business Should Be a Three-Legged Stool

Emily Gigot of Top 40 supplier SanMar explains why companies need executive buy-in and ...

Do You Need a Chief Sustainability Officer?

Amid rising demand for sustainability and increased environmental regulation, CSOs are ...

Facilisgroup Appoints Executives in Marketing & Supplier Relations

The new positions will help take the company’s partnerships to the next level.

Gallant Capital Partners Acquires SupplyLogic WebbMason

The private equity firm says it will help the marketing services provider and promotion...

Gemline Earns FSC Chain-of-Custody Certification

The certification, which helps trace the path of products sourced from responsibly mana...

Tajima Group Acquires Pulse Microsystems

The embroidery machine manufacturer says Pulse’s personalization, workflow and automati...

Chameleon Like Finds New Use for Old Boxes

Among the supplier’s many sustainable offerings is its “eco-shred,” a box filler made f...

EcoPlum Joins Coalition to End Plastic Pollution

3M, parent company of Top 40 supplier 3M Promotional Markets, also signed on to help cr...

Brand Fuel Earns B Corp Certification

The North Carolina-based distributor says it’s been working toward the certification fo...

Study: 78% of Americans Can’t Define ‘Greenwashing’

That’s one of the findings in a new Morning Consult report on consumers’ attitudes abou...

Infographic: What Makes T-Shirts So Special

For decades, T-shirts have been the epitome of casual, cool style. Learn some interesti...

Case Study: Microsoft Plants 60,000 ‘Carbon Mitigation Powerhouses’ as Part of Swag Gift

Top 40 distributor Corporate Imaging Concepts helped the technology company put togethe...

WGSN Names ‘Apricot Crush’ Color of the Year for 2024

The trend forecasting company says the “restorative, refreshing and energetic hue” will...

4 Quick Tips for Writing High-Quality Content

Google has been rolling out updates to its search function to keep low-quality and unor...

Wet-It! Sponge Cloths Allow Consumers to Ditch the Disposables

A common product in Sweden, the absorbent cloths replace around 17 paper towel rolls du...

Texas Decorator C.C. Creations Breaks Ground on $33M Facility

The firm says the expansion will help it increase printing capacity to 15 million T-shi...

57 Reasons to Wear Secondhand Clothes

Heinz found a clever way to rebrand the dreaded ketchup stain, a tongue-in-cheek hotlin...

The Bright Side: Charles River Assembles ‘School Kits’ for Charity

Boston-based Cradles to Crayons ensures that low-income students have supplies for the ...

4 Ways to Avoid Greenwashing in Your Marketing

A number of companies are getting dinged for making false environmental claims, and the...

Apparel Decorating Roundup: PVC Patches, Silicone Ink & More

Check out a few of the latest offerings from decorating supply companies.