YouTube, Spotify Broaden Shopping Features
Social commerce has been slowly but steadily growing in popularity.
Should Promo Join BeReal – the ‘Anti-Instagram’?
The latest social media craze promises low-stakes, authentic photo sharing. Its growing...
Would You Wear a Dress Made of Cocoa Bean Husks?
Whether it’s sneakers made of apple leather or haute couture to promote vegan ice cream...
Fanatics Inks Deal to Handle Crimson Tide Student-Athlete Merch
As part of a new partnership with The University of Alabama, the sports merchandise ret...
SOI 2022: Companies Cope With Tight Labor Market
Suppliers and distributors are paying more to find good employees, but the situation is...
SOI 2022: A Greater Focus on Sustainability
Distributors are increasingly interested in purchasing environmentally friendly and soc...
How to Turn Your Logos Into Embroidery
Embroidered logos can elevate promotional apparel, but it’s important to design for the...
Technology Executive of the Year 2022: Mike Knapick, SanMar
The Top 40 supplier’s chief information officer has led his team through a number of hi...
Distributor Family Business of the Year 2022: Barker Specialty
The Cheshire, CT-based distributor focuses on serving its three Cs: clients, company an...
Arch Promo Group Acquires StrombergBrand Umbrellas
The supplier will continue to operate out of its Valley Cottage, NY, facility.
Boundless Network Names Former TSC Apparel Leader as CEO
Dave Klotter previously served as CEO of TSC Apparel before it was acquired by S&S Acti...
Case Study: Custom Mailer Promotes Ocean Preservation
A clean beauty brand wanted to raise awareness of its partnership with a conservation g...
Cap America Announces Key Leadership Updates
The Top 40 supplier says it’s been seeing a lot of growth recently.
Vail Dunlap & Associates Acquires Fellow Peernet Company
The acquisition of Promoco brings together two California-based distributors who are pa...
Outdoor Cap Taps New Head of Technology
Jermaine Oldham is an Air Force veteran and has led technology teams at J.B. Hunt and o...
The Bright Side: Imagen Brands Raises Funds for Service Dogs
The supplier launched a giveback program, pledging 1% of stock plush sales to 4 Paws fo...
Spector & Co. Employs Augmented Reality Promo Samples
QR codes on the supplier’s website and catalog allow you to preview how various product...
HALO Hosts National Sales Meeting
The promo industry’s top distributor welcomed more than 600 of its salespeople and indu...
Elevate Your Apparel With These 4 Heat Transfer Trends
Whether it’s a vibrant direct-to-film transfer or a fun color-changing vinyl, there are...
Pop! Promos Launches Curated Line of Quick-Turn Custom Merch
The Philadelphia supplier’s Pop! Pronto line of 10 popular, fully customizable products...
AIA Corporation Expands Owner Success Team
The Top 40 distributor promoted Andres Blanco to vice president of owner success and hi...
Delegate CX Adds Michael Reisbaum as Business Development VP
The promo industry veteran has held high-level positions at Top 40 suppliers including ...
A Single Letter Has Become the Gold Standard in Sustainability
More companies in promo and beyond have been touting their status as a B Corp. Demand f...
3 Strategies to Overcome Imposter Syndrome
Many professionals have felt uncertain of themselves at one time or another, but there ...
Sustainable Apparel Coalition Pauses Transparency Program
A report found the SAC’s consumer-facing program to be misleading about company’s eco-m...