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Theresa Hegel

  • Executive Editor, Digital Content

Theresa Hegel covers strategy for ASI Media, with a focus on apparel, digital technology and business operations and management. She's won multiple regional and national awards for her writing and reporting.

Top 10 of 2022: Features & Fun

Throughout the year, ASI Media’s editors attempted to answer some of the promo industry...

Promo Promises: Sustainability Resolutions for 2023

Members of the Promo for the Planet advisory board share their thoughts about the posit...

3M to Exit PFAS Chemical Manufacturing by End of 2025

The parent company of Top 40 supplier 3M/Promotional Markets said the move is in respon...

CIC Aims To Be Carbon Negative by 2030

The Top 40 distributor says it plans to achieve the goal through a combination of energ...

Cimpress Releases First ESG Report

The Top 40 distributor reported a 33% reduction in Scope 1 and 2 greenhouse gas emissio...

Rounding Up the Best Holiday Branded Merch

Just about every product and service out there has its own logoed ugly sweater these days.

Garyline Plans Move to Florida From the Bronx

The Top 40 supplier’s parent company will be leasing part of a building being construct...

Case Study: How a Custom Inflatable House Built Awareness for Habitat for Humanity

Florida-based distributor Marketing Bar helped the Pensacola branch of the home-buildin...

5 Tips for Attracting – and Retaining – Boomerang Employees

Though some executives are skeptical of a former worker’s loyalty, there are a lot of b...

EverythingBranded Partners With Sow Easy

The distributor will offer the popular U.K.-based promotional plant products to the Nor...

Q&A: How Technology Can Streamline Orders

Dave Kneram, vice president of information technology at iPROMOTEu, talks about the imp...

Staples Promotional Products Launches Sustainable Procurement Platform

The Top 40 distributor is using EcoVadis to assess and rank the sustainability of its v...

Essent Working To Rebuild After Encryption Attack

The business management platform has been able to get many of its supplier and distribu...

4 Ways to Make Pantone’s Color of the Year Work

Viva Magenta, a “nuanced crimson red tone,” could be deployed in a number of promotiona...

The Bright Side: Cooley Group Donates $10,000 on Giving Tuesday

The distributorship’s donations will benefit a range of nonprofits in New York state.

How a Non-Tipping Can Cooler Is Cleaning Coastal Waters

Toadfish, a retail brand offered in the industry by TD Fischer, donates a portion of ea...

Jute Bags Bring Style to Sustainability

The biodegradable, natural material requires fewer resources to grow than cotton, and i...

Google Enhances AR Shopping Features

The online search giant has a feature that lets shoppers experience 3D-renderings of po...

Givenly.com Launches Personalized Gift Catalogs Using AI

The Chicago-based distributor created a proprietary algorithm to make a customized digi...

Power 50 2022: No. 7 Larry Zavadil & Justin Zavadil, American Solutions for Business

Welcome to the 2022 Power 50 list , which ranks the most influential people in the...

Power 50 2022: No. 1 Jeremy Lott, SanMar

Welcome to the 2022 Power 50 list , which ranks the most influential people in the...

Power 50 2022: No. 8 Dan Pantano, alphabroder

Welcome to the 2022 Power 50 list , which ranks the most influential people in the...

Campus Ink Gets $2M Investment for NIL Program

The Urbana, IL-based apparel decorating company is working to expand its student-athlet...

4 Drinkware Brands Band Together to Reduce Carbon Emissions

YETI, Klean Kanteen, MiiR and Stanley created the Drinkware CoLab to help increase sust...

Case Study: Proforma Campaign Shows How Simple Sustainable Can Be

The Top 40 distributor put together a bundle of self-promo products for affiliate-owner...