See it and Sell it First at ASI Show Orlando – January 4-6, 2025.   Register Now.

Theresa Hegel

  • Executive Editor, Digital Content

Theresa Hegel covers strategy for ASI Media, with a focus on apparel, digital technology and business operations and management. She's won multiple regional and national awards for her writing and reporting.

Elemental Releases ‘Silky Smooth’ Dress Shirt Made of Recycled Coffee Grounds

The 100% recycled garment is odor-resistant and moisture-wicking and offers UPF protect...

New Tee From HanesBrands Cuts DTG Production Time by 40%

Faux suede patches, chalkboard name tags and an NFC-chipped shirt are among the other r...

Vantage Apparel Donates Over $30,000 to Clean Ocean Action

It’s all part of the Top 40 supplier’s 1% for the Planet pledge.

Staples Releases Inaugural CSR Report Detailing Sustainability Efforts

The Top 40 distributor touted its recently launched sustainable procurement platform an...

Next Level Apparel Transitions to Recycled Polyester

The Top 40 supplier said the change will affect all incoming fabrics.

How Promo Can Join the Circular Economy

Innovative suppliers and distributors are embracing the circular economy – reusing, rem...

It’s One Year in for Promo for the Planet, and We’re Just Getting Started

We have a week’s worth of special sustainability coverage for the week leading up to Ea...

14 West Hires Michael Snyder as VP of Sales

The custom apparel expert previously worked in executive roles at two Top 40 suppliers.

1% for the Planet Sees Record $66M in Giving in 2022

The nonprofit – which has many partners in the industry – encourages businesses to allo...

Gemline Donates Over $740,000 in 2022

The Top 40 supplier has released its third annual corporate social responsibility report.

Big Markets 2023: Education

The top market for promo is full of sales opportunities.

Allmade Plans Earth Day, Every Day Video Contest

The first-prize winner will receive an all-expenses paid trip to Honduras, where the ap...

Decorating Roundup: Spur Sales With Specialty Equipment

Mini screen-printing presses and specialty embroidery clamps were among the equipment a...

Inktavo & Supacolor Announce Partnership

The decorated-apparel companies will provide educational opportunities and resources to...

Gildan’s Goldtoe Brand Launches Free Sock Recycling

The program allows people to send in their used socks, of any brand, to partner TerraCy...

Greenwashing vs. Green-Hushing: How To Find a Middle Ground

Some brands are downplaying their sustainability efforts to avoid accusations of greenw...

PromoCares Launches Water4Good Fundraising Event

The industry group is hoping to raise $60,000 to build three water towers for disadvant...

Koozie Group, IMAGEN Brands Donate Over $782,000 in 2022

The Top 40 supplier and its sister company detailed charitable giving efforts and susta...

4 Takeaways From Impressions Expo Atlantic City

Sustainability and bold patterns abounded at the show.

AlphaGraphics Owner Honored as Top Franchisee of the Year

Louis Malooley, who owns an AlphaGraphics franchise in Atlanta, attributes his success ...

Fruit of the Loom Lauded for Efforts to Reduce Emissions

The apparel maker was among the top 8% assessed for supplier engagement on climate chan...

4 Fresh Ideas for T-Shirt Decoration

Tie-dye techniques, faux appliqué and dimensional effects help logos stand out from the...

Patagonia Once Again Allows Direct Branding on Apparel

The move comes two years after the company banned co-branding directly on garments, for...

Bloomin Promotions President Awarded for Continued Success

Don Martin, president of the Boulder-based B Corp, was named to the 2023 Colorado Titan...

What Is Extended Producer Responsibility?

Many states are looking at so-called “product stewardship” laws to help manage waste mo...