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Theresa Hegel

  • Executive Editor, Digital Content

Theresa Hegel covers strategy for ASI Media, with a focus on apparel, digital technology and business operations and management. She's won multiple regional and national awards for her writing and reporting.

The Bright Side: Koozie Group Employee Takes Gold in Special Olympics

Briana Larson, who works at the Top 40 supplier’s Red Wing, MN, facility, was one of 65...

7 Tips for Better Short-Form Videos

Thanks to the rise of TikTok (and its copycats), bite-size videos are hot. Here are str...

Refresh Glass on Mission to Rescue 10 Million Wine Bottles

The supplier diverts glass bottles – which can be a challenge to recycle – and transfor...

Sustainability Roundtable: Is the U.S. Catching Up to Europe?

European promo suppliers share their experiences introducing their environmentally frie...

How to Combat Ageism in the Workplace

Age discrimination worsened during the pandemic. Try these five strategies to root it o...

Q&A: Digital Product Passports & Sustainable Supply Chains

Christine C. Akselsen, CEO of tech company Kezzler, explains why product digitization a...

The Bright Side: Logomark Sponsors Second Service Dog

Lucky, a Labrador-shepherd mix, will undergo training through the Shelter to Soldier pr...

Gold Bond Announces Rebrand, Updates Logo

The Hixson, TN-based supplier says the refreshed brand reflects the changing needs of t...

3 Innovations in Sustainable Apparel

Whether it’s plant-based garment dye or a new twist on an age-old textile, many apparel...

Heineken High-Tech Bottle Opener Closes Work Apps

The limited-edition promo product from the beer brand is meant to spark conversations a...

S&S Activewear to Open 200,000-Square-Foot Warehouse in Ohio

The facility, expected to open later this year, will add 175 jobs and help improve serv...

Classic White Tank Top ‘Is the Hero of Your Outfit’

Perfect as a standalone or for layering, crisp white tanks are surging in popularity – ...

Woodchuck USA Plants 3 Million Trees

The St. Paul, MN-based supplier plants a tree for each of the USA-made custom wood prod...

Decorating Equipment Roundup: DTG, Laser Engraving & More

In the market for new equipment to expand your decoration capabilities? Here are a hand...

Tech Roundup: The Race for Augmented Reality

Meta, Google and Snap are among the many companies aiming to bring augmented and mixed ...

Festivals, Sports & Concerts: The Return of Large-Scale Events

After two years of postponements, cancellations and limited attendance, blockbuster eve...

Apparel Company Owes $211,000 for False Made in USA Claims

The FTC entered into a settlement with Utah-based Lions Not Sheep for labeling and adve...

Q&A: Program Aims to Drive Forced Labor Out of Cotton Production

Patricia Jurewicz, CEO of the Responsible Sourcing Network, explains how her nonprofit’...

Wendell August Forge to Launch NFT Collection

The 5,000 limited-edition nonfungible tokens will have a holiday theme and come with a ...

ACS Affiliate Services Promotes Melinda Marr

The subsidiary of AIM Smarter also announced that Kirk Ross received a lifetime achieve...

ASI, Promo Industry Raise Nearly $86,000 to Help Ukraine

The money will be used to help Red Cross workers deliver aid to Ukrainians in need.

The Bright Side: Logomark-Sponsored Dog Finds Home With Navy Veteran

Scout, a German shepherd, recently finished service dog training through the Shelter to...

Case Study: Creating Sustainable Swag Bundles

Chicago-based distributor iPromo has been finding success with curated boxes stocked wi...

Caps Direct, Atlantis Headwear Partner on Sustainable Custom Caps

Italy-based Atlantis will offer 11 styles as a starting point for customization, with C...

PCNA Shares Details of ProudPath Platform

Executives from the Top 40 supplier held a webinar to explain the new sustainability in...