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Theresa Hegel

  • Executive Editor, Digital Content

Theresa Hegel covers strategy for ASI Media, with a focus on apparel, digital technology and business operations and management. She's won multiple regional and national awards for her writing and reporting.

Viral TikTok Helps Supplier Attract Job Candidates

A sales specialist at Pop! Promos posted a short video detailing a day at the office; w...

Amazon to Launch ‘Project Mic’

The app will give users the ability to make and distribute a live radio show, complete ...

Cameo Enters Merch Game With Acquisition of Represent

Custom Ink, Represent’s former parent company, will continue to handle fulfillment and ...

7 Ways to Attract (and Retain) Workers

Recent studies find that half of working Americans are looking for a new job, often due...

Los Angeles Streetwear Brand Aims to Tackle Homelessness

SkidRow Manufacturing is a print shop and social enterprise that hires homeless and at-...

Los Angeles Decorator Aims To Tackle Homelessness

SkidRow Manufacturing is a print shop and social enterprise that hires homeless and at-...

Spotify Partners With Shopify for ‘Virtual Merch Tables’

The new deal allows artists to sell merch directly in app from their profiles.

These Shoes Are Made of Sugarcane

The Revive slip-on shoe from Kane Footwear is meant for athlete recovery.

Power Summit 2021: PCNA Narrowed Focus To Expand Reach, CEO Says

During a Q&A at the ASI Power Summit, Neil Ringel explains why the Top 40 supplier deci...

Social Media Accessibility Cheat Sheet

Make sure everyone is included with these helpful tips.

Power 50 2021: No. 26 Marc Katz, Custom Ink

Welcome to the 2021 Power 50 list , which ranks the most influential people in the...

Guide to Social Media: Facebook

Make the most of the biggest social media platform by joining groups and building lasti...

Power 50 2021: No. 29 Catherine Monson, FASTSIGNS International

Welcome to the 2021 Power 50 list , which ranks the most influential people in the...

The Promo People’s Guide to Social Media

If you’re just getting started or simply need a refresher, here are top strategies from...

Q&A: Improve Your Digital Body Language

Author and collaboration expert Erica Dhawan explains how to remove passive-aggressive ...

Put Your Best Foot Forward With Custom Socks

Socks are fun, creative and – of course – incredibly comfy.

Pinterest

Showcase your creativity and create mood boards for clients.

TikTok

Go for entertainment value over sales pitches in your videos.

Guide to Social Media: TikTok

Go for entertainment value over sales pitches in your videos.

Guide to Social Media: Pinterest

Showcase your creativity and create mood boards for clients.

Guide to Social Media: More Platforms

Here’s a rundown of some other noteworthy social media apps and why they may be worth a...

Guide to Social Media: Instagram

Share more than photos to leave a lasting impression.

Guide to Social Media: LinkedIn

When it comes to professional networking and thought leadership, this business platform...

Interactive, Virtual Showrooms Could Be Future of E-Commerce

This tech company is taking online shopping beyond the endless scroll.

Democrats Consider Tax on Virgin Plastic

The legislation is one of the ways lawmakers are trying to fund a $3.5 trillion spendin...