Leggings, Activewear Still Hot in 2021
Many consumers are willing to spend more on high-end athleisure pieces – a trend that’s...
SXSW Raises Funds for Austin With Merch
Though the entertainment and tech festival, which runs from March 16-20, is all digital...
Promo Insanity: The Case for T-Shirts
If you went on vacation or ran a 5K and didn’t get a tee, did it really happen?
My Love-Hate Relationship With Virtual Events
Online trade shows and conferences leave a lot to be desired compared to their in-perso...
3 Tech Trends to Watch
These apps are changing the way people interact online.
Facilisgroup Launches Initiative to Support Female Leadership
EmPOWER Her consists of monthly virtual events and an associated Facebook community. An...
Dispatches From the Work-From-Home Front, One Year Later
After a year at home, many ASI staffers have taken their hobbies to the next level.
Infographic: Playbook for Reaching Evolving Markets
These top industries are changing. Here’s how to grab new opportunities.
Are the Days of Dressing Up Over?
Many of us are tired of the sweats and old tees that made up our pandemic wardrobe, but...
Cold-Shoulder Tops Trend as Vaccine Fashion
The look has gained steam after singer Dolly Parton wore the style to get her COVID-19 ...
5 Ways to Boost Productivity
Try these tricks for streamlining your workday and making the most of your time.
Q&A: How to Run an Effective Meeting
In the age of remote work, many corporations have ratcheted up the number of meetings t...
Twitter Plans Subscription-Based ‘Super Follows’
In addition to a paid content model for certain users, the social media site is looking...
ChicoBag Among Winners of ‘Beyond the Bag’ Challenge
The California-based supplier unveiled a “bags as a service” solution to help encourage...
How to Market Effectively With Text Messages
It just makes sense to meet people where they are – on their phones. SMS marketing can ...
Hanes Beefy-T Now Made of 100% US-Grown Cotton
The apparel maker is launching an initiative to raise awareness about the benefits of d...
Redwood Classics Releases Impact Report
The Toronto-based apparel supplier detailed 10 years’ worth of sustainability and diver...
Infographic: Must-Have Apparel Trends
These are the items that will be in-demand this year for promo’s biggest category.
Pandemic Drives Print-on-Demand Growth
Many online fulfillment platforms and digital printing companies saw massive gains in t...
TikTok to Grow E-Commerce Opportunities
The social media app is planning to add livestreamed shopping experiences, among other ...
How to Build Momentum in 2021
Karie Kaufmann, keynote speaker at the ASI Digital Expo, encouraged distributors to cha...
Bernie Meme Merch Raises $1.8M for Charity
The Vermont senator went viral when his Inauguration Day pose – in mittens, mask and pa...
Fun Accessories to Spice Up Any Outfit
Whether it’s a beanie, tie, scrunchy or scarf, a branded accessory can complete a look.
Show Report: Impressions Connect
Impressions Connect, formerly known as ISS, was held virtually from Jan. 25 to 29 for d...
Q&A: Making the Switch From Advertising to Promo
Vivien Marafko moved from the U.K. to Chicago, switching gears from advertising to the ...