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Theresa Hegel

  • Executive Editor, Digital Content

Theresa Hegel covers strategy for ASI Media, with a focus on apparel, digital technology and business operations and management. She's won multiple regional and national awards for her writing and reporting.

#PromoInTheWild Is a Success

Throughout the month of July, ASI members spotted promotional products in use at backya...

7 Tips for Handling Anxiety During COVID

Try these strategies for dealing with the uncertainty and lack of control inherent to t...

How to Sell Apparel for Virtual Events

Even with the online shift, organizers aren’t forgetting the value of promo items.

Retailer Consortium Aims to Reinvent Plastic Bag

Walmart, Target and CVS Health are among the brands committed to the Beyond the Bag Ini...

SOI 2020: Technology Advancement Accelerates

Coronavirus shutdowns forced businesses to implement new tech very quickly, and for man...

Supplier Entrepreneur of the Year 2020: Ryan Moor, Allmade/Ryonet

Ryan Moor has come a long way from his days as a high school punk rocker screen...

Canada Sportswear Wins Decorated PPE Challenge

The Toronto-based supplier created lighthearted masks for the children’s ward of a Hali...

Walmart, Other Retailers Mandate Masks in Stores

The nation’s largest retailer said the policy brings consistency since 65% of its locat...

EIDL Emergency Grant Program Out of Funding

The SBA gave out $20 billion in advances to nearly 6 million businesses affected by the...

Custom Tap Handles Help Brewers Stand Out

In the saturated craft beer market, breweries need smart branding to distinguish themse...

Cub Scout Activity Pins Recalled

The pins contained lead levels that exceed the federal lead content ban, according to t...

Senate Passes PPP Extension

The legislation would extend the federal loan program application period by five weeks,...

Three Hot Trends in Custom Apparel

Relentless Merch works with bands and clothing lines. Here, the Lincoln, NE shop shares...

Vote for Your Favorite Imprinted PPE

It’s up to you to pick a winner in Counselor’s Decorated PPE Challenge.

Drive-In Concerts and Festivals Trending

The new spin on live music could present merch opportunities for connected distributors.

Lawmakers Propose Further PPP Extension

The SBA this week also released an easy application to help sole proprietors and the se...

Twitter Rolls Out Voice Tweets

The social media site wants to provide a “more human experience” for users.

SBA Reopens EIDL Program

The emergency loan and grant program had recently been available only to agricultural b...

JNI Honors Employees, Partners at Virtual Conference

The Top 40 distributor also mailed an extensive swag kit to attendees.

HanesBrands Appoints New CEO

Stephen B. Bratspies previously served as chief merchandising officer at Walmart.

DMD Products Gives Out 500 Sling Grips at Houston Rally

The promo products supplier wanted to spread a message of love at a peaceful protest he...

AIM Smarter Names Its Top Supplier

Hit Promotional Products is the distributor network’s 2019 Supplier of the Year.

Charles River Announces Charitable Efforts

The Top 40 supplier is sponsoring a virtual bike-a-thon to raise money for cancer resea...

How to Elevate Your T-Shirt Packaging

Four creative ideas to help you stand out.

Counselor’s Decorated PPE Challenge

Now’s the chance to show off your inventive and interesting imprinted personal protecti...