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Theresa Hegel

  • Executive Editor, Digital Content

Theresa Hegel covers strategy for ASI Media, with a focus on apparel, digital technology and business operations and management. She's won multiple regional and national awards for her writing and reporting.

How To Improve Your Patches

Patches and emblems once served a purely utilitarian function: extending the life of...

Sonic Promos President Featured on U.S. Chamber Panel

Seth Weiner, president of Gaithersburg, MD-based Sonic Promos (asi/329865), discussed...

How To Increase A Garment's Perceived Value

Want to ensure you're offering branded apparel that gets noticed and creates plenty...

Most Interesting (and Wildest) Products From CES2020

Thousands of products – from the useful to the bizarre – were unveiled at the massive t...

Madeleine Albright Discusses Diplomacy at ASI Orlando

The former secretary of state emphasized the importance of maintaining an optimistic ou...

Sustainable Items, Custom Shoes Trend at ASI Orlando

Products with an environmentally conscious angle were among the most prominent at promo...

Fully Promoted Honors Franchisees at Gala

Top 40 distributor Fully Promoted (asi/384000) honored some of its top franchisees...

Be Strategic Online to Capture Millennial Buyers

Use product demo videos and a laser-focused Instagram account to reach these digital na...

Top Promo Trends of the 2010s

A countdown of the biggest trends to hit the promotional products industry over the las...

Ampersand Group Launches New Buying Group

The Ampersand Group , a network of more than 60 business owners, has launched a new...

Philadelphia Passes Single-Use Plastic Bag Ban

Philadelphia, the sixth-largest U.S. city by population, is moving forward with a ban...

Clothpromotions Plus, Sourcing Solution Enter Joint Venture

Clothpromotions Plus (asi/45513), a Boca Raton, FL-based supplier of microfiber...

Predicting Promo Industry Trends in the 2020s

At the risk of being laughably wrong in 10 years, ASI's writers and editors took a...

Disney’s $2.7M Baby Yoda Miscalculation

The breakout star of The Mandalorian won’t be making it under the tree this holiday sea...

Facilisgroup Expands Training Program

Facilisgroup, a software-as-a-service business for the promotional products industry,...

Classic Blue Is Pantone’s 2020 Color of the Year

As we enter a new decade, many people are clamoring for comfort, calm and constancy....

Ivory Ella Donates Screen-Print Shop to Rhode Island High School

Ivory Ella delivered some holiday spirit to its hometown high school. The trendy...

Connecticut Screen Printer Creates Zero-Waste Shop

Two years ago, Rachel DeCavage committed to turning her Middletown, CT-based...

Stahls’ Adds Wholesale Blank Apparel

Stahls' (asi/88984), the Sterling Heights, MI-based supplier of heat printing...

Flamin’ Hot Cheetos Creator Shares Leadership Tips

In this podcast, Richard Montañez explains how he climbed the corporate ladder, from ja...

TikTok Memes Are Moment Merch Fodder

The trendy short-form mobile video sharing app is wildly popular with Gen Z and has hel...

Trend Alert: Puffer Jackets Are a Fashion Staple

Quilted outerwear serves as both a functional piece and streetwear statement.

Teespring, Champion Collaborate on Merch Drops

The online platform is enabling creators to sell custom collections featuring well-know...

Charles River Plans Pop-Up for Charity

Top 40 supplier Charles River Apparel (asi/44620) is launching a pop-up store on Dec....

Q&A: Edwards Garment’s Rick Cesere Discusses Acquisition

The Top 40 promo supplier recently acquired Bishop Custom Clothing.