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Theresa Hegel

  • Executive Editor, Digital Content

Theresa Hegel covers strategy for ASI Media, with a focus on apparel, digital technology and business operations and management. She's won multiple regional and national awards for her writing and reporting.

Surf Expo Holds Live Trade Show in Orlando

The in-person event included temperature checks, mask requirements and other safety pro...

How to Build A Better T-Shirt

A quality T-shirt is a must in every distributor’s arsenal.

Should Promo Get in the Clubhouse?

The exclusive social media app allows users to start audio-only conversations. Early ad...

Product Ideas for Decorating Face Masks

Decoration equipment and supply manufacturers have been developing specialty accessorie...

Fashion Designers Create Biden Inauguration Merch

Started back in September with campaign swag, the “Believe in Better” collection just l...

Vantage Apparel Expands Contract Decoration Offering

The Top 40 supplier joined Cutter & Buck’s ShareShip program, which gives distributors ...

Highlights From CES 2021

Smart masks, sanitizing robots and connected fitness gear were among the tech trends at...

HanesBrands Renames Printwear Group

The company is holding regional virtual expos at the end of the month to introduce new ...

SnugZ USA Announces Promotions

The Top 40 supplier has promoted three high-performing company pros, who will fill the ...

How to Target Evolving Niche Markets

The pandemic has forced so many industries to shift their strategies, and many will nev...

7 Ways to Boost Your Promo Business in Q1

In normal years, Q1 in the promo marketplace is a robust one, with a myriad of client e...

Promo Apparel Trends for 2021

Vibrant colors and elevated basics are among the looks that will rule the new year.

Facilisgroup Acquires Assets of Corexpand

The strategic acquisition will allow the software-as-a-service company to enhance its e...

Charles River Apparel Hires Chief Marketing Officer

A seasoned marketing leader, Wayne Best will help the Top 40 supplier boost its brand p...

Opposites Attract in Pantone Colors of the Year

For 2021, the color institute chose Ultimate Gray and the vibrant yellow Illuminating, ...

Fanatics Acquires Distributor WinCraft

The deal will expand the sports merchandise company’s portfolio of hard goods, helping ...

IKEA Discontinues Famed Print Catalog

After seven decades, the Swedish furniture maker is bidding farewell to the former ‘lar...

Study Finds Cloth Masks Protect Wearer, Others

Researchers from Virginia Tech recommend well-fitted three-layer masks to help prevent ...

Resolutions for a Better 2021

ASI editorial staffers share what we’re most looking forward to as well as New Year’s r...

Holiday Branded Merch That Warms Even My Cynical Heart

Whether it’s a color-changing coffee cup or a cozy mitten with built-in beer holder, th...

Tips for Better Vinyl Printing

Vinyl is versatile, affordable – and surprisingly creative.

3 Trends in Sustainable Fashion

One brand is incorporating fiber made from discarded snow crab shells into T-shirts.

Drew Barrymore’s Vintage Promo Tee Raises $70,000 for Charity

The actress wore a Detroit News T-shirt on the August cover of InStyle. Promotional pro...

Power 50 2020: No. 38 Chris Blakeslee, BELLA+CANVAS

Welcome to the 2020 Power 50 list , which ranks the most influential people in the...

Power 50 2020: No. 7 Matthew Eckhouse & Anne McKeough, Staples Promotional Products

Welcome to the 2020 Power 50 list , which ranks the most influential people in the...