Tara Lerman

  • Digital News Editor

Tara oversees ASI Media’s news coverage. She regularly contributes to podcasts, videos, and data explainers that help ASI’s audience make sense of industry trends and business news.

Fully Promoted Expands Global Presence With New Franchise in India

The Counselor Top 40 distributor plans to eventually expand to other metro areas across...

Josh Gosselin Named General Manager at Dryvve

Gosselin joined the Woburn, MA-based distributor as account manager in 2014.

Lisa Folts Takes on Expanded Role at PromoShop as VP of Sales

Folts will now oversee sales enablement, account growth strategies and the development ...

Everything You Need To Know About America250

The nation’s 250th anniversary will bring celebrations across the country – and big opp...

Allegra Marketing Print Mail Baltimore Acquires Image360 Baltimore Downtown

The deal will allow the combined company to offer a comprehensive suite of marketing an...

Halo Adds 3 Executives as Part of Growth Strategy

Ameed Mallick, Michael Snyder and Erin DeCesare have all joined the Counselor Top 40 di...

Parker Wolfe Named VP of Sales & Marketing at Galaxy, More Than Balloons

Wolfe has held various roles at the Cleveland, OH-based firm, and most recently served ...

Starline Adds Quiksilver Drinkware to Its Growing Product Collection

The Counselor Top 40 supplier said the drinkware line is designed to combine aesthetic ...

ASI Fort Worth 2026: Keynoter Nick Friedman on How Brands Can Thrive

The co-founder of College HUNKS Hauling Junk & Moving offered actionable takeaways on b...

ASI Fort Worth 2026: Tap Into the Growing Uniform Market

At his Power Session, Caleb Churchill of Workwear Outfitters discusses how selling unif...

ASI Fort Worth 2026: Build Trust & Be Unforgettable in a Crowded Market

At Education Day at ASI Fort Worth, Shawna Suckow of The Buyer Insider discussed how le...

ASI Fort Worth 2026: How To Drive More Sales by Focusing on a Niche

In his class at Education Day at ASI Fort Worth, Kevin Baumgart discussed how to get sp...

A New Executive Order Further Enforces Made-in-USA Labeling Requirements

The announcement comes just months ahead of events like America250 and the 2026 World Cup.

Sprinters Advertising Taps Nathan Cordier as New Head of Sales

Cordier will oversee the sales team and lead initiatives for the San Francisco-based su...

American Solutions for Business To Go by ASB as Part of Official Rebrand

The refresh, which was announced at the company’s national sales conference, will also ...

ASI Fort Worth 2026: The Biggest Hard Goods Trends, From America250 to Fidget Plushies

Sensory products, experiential goods and reimagined tech items also flourished on the s...

BAMKO Parent Company SGC Posts Q4 2025 Earnings & 2026 Full-Year Outlook

Counselor Top 40 distributor BAMKO experienced year-over-year and quarterly growth desp...

Senator Pens’ German Parent Company Undergoes Insolvency Proceedings

The U.K.-based pen company has assured customers that its business will continue as usual.

U.S. Court of International Trade Says Importers Are Entitled to Tariff Refunds

Importers still have questions about the refunds process itself, and some expect the fe...

Kati Sportcap & Bag Adds Laser-Cut Hat Styles From 10 10 Hats to Its Promo Lineup

The promo supplier will offer four of the hat brand’s top-selling styles.

A Regional Trade Show With a Global Reach: CTCO 2026 Puts European Promo on an International Stage

Suppliers and distributors from around the world convened in Lyon, France, to discuss t...

TSC Announces Three Leadership Promotions

Adrian Seaman, Bethany Farr and Ty Owen will all take on new or expanded roles.

Refunds? Price Cuts? What the Supreme Court’s Tariff Ruling Could Mean for Your Business

The highest court struck down many of Trump’s tariffs, but a new global tariff and ongo...

Supreme Court Rules President Trump’s Sweeping Tariffs Unconstitutional

The administration is expected to use other legal avenues to levy tariffs as it remains...