Matt Gilliland has found a new home at ASI.

The former vice president of product at Zillow is taking on a new role as chief product officer at ASI, the company announced today. In the position, Gilliland will lead the company’s product organization, help shape the future of the ESP+ platform and drive development of new AI-powered tools for distributors and suppliers. 

Matt Gilliland will start his role as chief product officer at ASI on Sept. 14. 

“ASI has spent decades building something technology alone can’t create: deep industry expertise, trusted relationships and a thriving community of distributors and suppliers,” said Gilliland, who will begin his role on Sept. 14. “I’m excited about the opportunity to combine that foundation with modern technology that takes work off our members’ plates, amplifies what they’re capable of and lets them spend more of their time on relationships, creativity and their customers.”

Gilliland joins the technology, marketing and information provider with more than 18 years of product and tech experience. He began working at Zillow in 2014 and moved up the ladder to director and senior director, before eventually landing the position of vice president of product. Before Zillow, Gilliland held roles at Blizzard Entertainment, Microsoft, ADP Dealer Services and Holland America Line. 

Gilliland will report to ASI CEO Ashish Mittal and join the company’s executive team. 

“Promo is moving too fast for incremental thinking,” said Mittal, who became ASI’s CEO in April. “Matt knows how to take complex technology and turn it into products people want to use every day. His experience at Zillow is especially relevant to ASI because both businesses sit at the center of large, fast-moving, two-sided marketplaces. We’re building the technology our members will need next – and Matt is exactly the kind of leader who can help us get there faster.” 

ESP+ gives distributors access to more than 1.2 million promotional products from more than 3,000 suppliers, with search tools to quickly narrow results. Distributors can then turn product ideas into branded presentations, quotes and orders and manage client relationships within the same platform.

In July, ASI introduced the AI-powered Inspire Design Studio, allowing distributors to create realistic lifestyle images, find company logos and generate original visual assets without jumping between multiple AI tools, design programs and websites. 

With the hiring of Gilliland, ASI’s Ryan Hutchison will now focus solely on technology as chief technology officer, leading the infrastructure and technology behind ASI. The company says the new structure gives ASI dedicated leadership across both product and technology, helping the company move faster as it develops tools that make it easier for distributors to sell, create and run their businesses.