News August 06, 2026
Koozie Group Adds Kai Link to Suite of AI Tools
Kai Link lets distributors look up information, including orders, product details, pricing and live inventory, the Counselor Top 40 supplier says.
Key Takeaways
• Counselor Top 40 supplier Koozie Group (asi/40480) has launched Kai Link, an AI tool that gives distributors access to order, inventory and product data inside its AI assistants.
• The connector uses an existing standard to securely connect AI platforms with Koozie Group data.
Counselor Top 40 supplier Koozie Group (asi/40480) is doubling down on its investment in AI.
The company on Thursday announced the beta launch of Kai Link, which allows distributors to look up information, including orders, product details, pricing and live inventory, inside existing AI assistants.
The tech uses what’s known as a Model Context Protocol to safely and securely connect AI models to external data sources, local files and more. MCP is an open standard, created by Anthropic in 2024, and has been adopted across other major AI platforms.
It’s the newest addition to Koozie Group AI (Kai), the company’s suite of AI tools for the promo industry.
“Distributors win business by being the fastest with an accurate answer,” said Pierre Montaubin, CEO of Koozie Group and a member of Counselor’s Power 50 list of most influential people in promo. “Kai Link puts our catalog, live inventory and every one of their orders at their fingertips, inside the same tools where they already write emails and build presentations.”
Based on 2025 North American promotional products revenue of $353.1 million, Koozie Group ranks sixth on Counselor’s most recent list of the largest suppliers in the industry.