Tara Lerman

  • Digital News Editor

Tara oversees ASI Media’s news coverage. She regularly contributes to podcasts, videos, and data explainers that help ASI’s audience make sense of industry trends and business news.

ASB Raises $10,000 for Unhoused Mothers & Pregnant Women in Northeastern Minnesota

The funds, which were collected at ASB’s annual Accelerate event, will go directly to a...

SnugZ Announces Partnership With Sustainable Wallet Brand Ekster

The partnership will expand SnugZ’s collection to include premium travel bags, wallets ...

Evans Manufacturing Temporarily Closes California Facility Due to Orange County Chemical Leak

The supplier said response times may be delayed, but that distributors can check their ...

Wild Thang Acquires Northern Irish Distributor Partridge Peartree Promotions

The U.K.-based firm says the deal will strengthen its regional presence across Ireland,...

Par One Golf Specialties Partners With J. Pritchard Pickleball Apparel

The partnership will allow the Cleveland-headquartered golf supplier to expand into the...

Tekweld Names Susie Hecht VP of Merchandising

Hecht most recently served as the senior director of merchandising for Counselor Top 40...

Top Promo Firms Recognized at 2026 Shop! OMA Awards

Now in its 68th year, the program recognizes excellence across retail and marketing dis...

ASB Names Lori Rogge as Senior Director of Sales Support

Rogge has been with the Counselor Top 40 distributor for 28 years.

Gifting & Direct Mail Platform Sendoso Acquires Merch.co

The deal marks Sendoso’s third acquisition in just over two years.

Kate Nash Joins Summit Group as VP of Strategic Growth

Nash will be tasked with growing key client partnerships and supporting Summit’s contin...

Blink Marketing Unveils New Brand Identity

The rebrand comes just ahead of the Franklin, TN-based distributor’s 25th anniversary.

Blue Generation Taps Alex Bradley To Lead National & Key Accounts

Bradley has held sales roles at Workwear Outfitters, Counselor Top 40 supplier Vantage ...

Sky High Marketing Acquires In the Bag Promotions

The firm will also open a new office in Boise, ID.

TSC Miami/Monster Digital Names Eric Stockl as CEO

Stockl previously served as chief operating officer at Counselor Top 40 distributor Cus...

You Name It Specialties Acquires Red Oak Branded Solutions

The deal will allow YNIS to expand its reach to Pennsylvania while providing Red Oak wi...

Logomark Names Sandra Pearce as Chief Revenue Officer

Pearce boasts experience across industries including manufacturing, distribution and we...

Thumbprint Names Jamie Fredrickson as COO

Fredrickson joined the company in 2020 as most recently served as vice president of ope...

Custom Medallion Supplier A.T. Designs Celebrates 50 Years in Business

Owner Trevor Temple started his business from a garage in 1976 with an eye toward innov...

Cimpress Agrees To Purchase German Brands SAXOPRINT & viaprinto

The deal is subject to customary closing conditions, including antitrust approval.

Starline Announces Partnership With Pirani

The lifestyle drinkware brand is now available to promo through Starline’s website.

Tracy Swan Wants You To Take a Vacation

The longtime distributor’s new company, The Promo Gap, provides short-term coverage off...

Federal Court Rules Against Trump’s 10% Global Tariff, Though Most Importers Will Still Face Levies Through July

The ruling applies only to the plaintiffs in the case, but sets a legal precedent for o...

Bay State Specialty Welcomes Halle Moore as Director of Marketing

Moore’s appointment represents the third generation of family leadership at the Lakevil...

Arch Promo Group Taps Wendy Flaherty To Lead Digital Strategy

The news comes just a month after Steve Ehlert stepped down from his role as national g...