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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

Promotional Products Sales Report 2020 – Midwest

Business opportunities and strengthening industries help this region shake the ‘flyover...

Neet Feet Partners With Big Time Jersey, Kanata Blanket

Bob Strem of Neet Feet discusses the new brand alignment.

Canada Extends Economic Aid, U.S. Border Closure

Adjustments have been made while provinces lay out reopening plans.

Canada’s COVID-19 Economic Response Plan & The Promo Industry

The relief available from the Canadian government can help shore up promo firms.

Signage Poses Ongoing Sales Opportunity

It’s played an important role in maintaining communication during the pandemic. Now, as...

Distributors Contribute to #GivingTuesdayNow

They’re preparing for an early #GivingTuesday, an emergency response to the coronavirus...

Canadian Provinces Announce Reopening Plans

As government and health officials continue to monitor the COVID-19 situation, some pre...

Polish Up Your Virtual Meeting Etiquette

After six weeks of remote work, here’s a quick brush-up on how to be a near-perfect vid...

Harper+Scott Earns B Corp Certification

The NYC-based distributor went through a painstaking six-month process.

Branded Matchbook Turns Up on eBay

An industry veteran used it as a self-promo back in the 1960s.

Obituary: John Bennis, Sequel Inc.

John Maxwell Bennis, president of multi-line agency Sequel Inc. in Virginia Beach,...

Distributors Give Back to Communities in Need

From critical PPE to signage for local businesses, distributors are lending support whe...

Obituary: Janet Montgomery, T.D. Mills

Janet Marie Montgomery of T.D. Mills Promotional Products (asi/272650) in Hershey,...

How Distributors Are Helping Clients Cope

Promo companies are using acts of goodwill to support others and strengthen relationships.

Canadian Lighting Company Designs Face Shields

The firm has pivoted to begin making PPE for frontline workers in Canada, the U.S. and ...

Mid-Sized Distributors Share Insights on COVID-19

Christopher Ruvo, executive editor of Counselor magazine, conducted a webinar...

Trudeau Announces Changes to Virus Relief Measures

Companies only have to show a 15% revenue decline to be eligible for the 75% wage subsi...

Lead Your Team in a Crisis

These unprecedented times call for calm, compassionate business leaders.

I Earned My BASI: Jen Beldam, Northern Craft Supply Co.

Jen Beldam is the founder of Northern Craft Supply Co. (asi/234691) in Cherry Valley, O...

Cybersecurity for Remote Workers

With millions of people working from home, cyber threats are more of a concern than eve...

Canadian Government Provides More Details on Virus Relief

“We’re doing exactly what’s required,” said Finance Minister Bill Morneau in a press co...

Drive Sales With Online Storefronts

In the midst of store closures, people continue to shop online. Promo companies may be ...

Remote Workers Drive Garment Trends

Apparel companies are seeing an increase in sales for business tops and leisure bottoms...

Canadian Government Implements Virus Relief Measures

Among the benefits is the Emergency Wage Subsidy, which will cover 75% of salaries.

Q&A: Communicating During a Crisis

Keep a level head and be transparent with your employees and clients.