See it and Sell it First at ASI Show Orlando – January 4-6, 2025.   Register Now.

Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

Shore Up Your Business Finances

Sales have slowed significantly or stopped altogether. Now is the time to make smart fi...

Suppliers Fulfill Orders for Virus-Focused Items

Businesses want educational and cautionary signage to communicate with their employees ...

Market to Target: Insurance

Insurance is a resilient industry that’s endured crises and rough economic times. Distr...

Canadian Promo Firms Prepare for Provincial Closures

Ontario and Quebec have ordered nonessential businesses to close their doors for two we...

How to Leverage Inbound Marketing

While you’re working remotely, market your services to your clients by creating valuabl...

Promo Firms Grapple With New Closure Orders

The governors’ decisions in Pennsylvania, California and New York are the strictest pre...

Promo Copes With New Realities During Pandemic

As strict health measures are implemented across the country to combat further spread o...

Canadian Promo Firms Prepare for Virus Shutdowns

Companies have instituted work-from-home policies and are preparing for a worsening sit...

Promo Industry Struggles Over Sanitizer Demand

Vendors are trying to fill orders, while distributors experience order delays, price in...

Promo Demand for Sanitizer, Face Masks Skyrockets

ESP search data appears to indicate a significant increase in end-buyer demand as coron...

Obituary: Bryan Sask, Key Innovations

Bryan Sask, founder of Key Innovations in Surrey, BC, passed away on March 30 after a...

I Earned My MASI: Paula Osegard, The Elite Group

Paula Osegard is the senior account and process manager at The Elite Group (asi/186655)...

8 Ways to Help Your Business Succeed

If you want your small business to succeed, you need to know where you are, where you w...

Sanders Slated to Win Big on Super Tuesday

Voters in five of the biggest states in play tomorrow lean toward putting his sticker o...

Starline Offers Drinkware With Lead-Free Seals

Their vacuum-sealed models feature a brand-new manufacturing process.

Canadian Rail Protests Spark Economic Concerns

The protests have gone on for three weeks, and businesses are feeling the pinch.

Blockades in Canada Halt Rail Service

Protesters who oppose construction of a pipeline in British Columbia have brought passe...

Re-energize Yourself: How to Adopt A New Routine

If you want more energy, create a schedule geared toward it.

USMCA Ratification Process Continues in Canada

Final implementation depends on Canada’s official approval, which could be later this s...

Sanders Tops Nevada Bumper Sticker Poll

Nearly 30% of respondents said they’d be willing to put the Vermont senator’s bumper st...

Clean Oceans Event Gives Out Foam Merch

An attendee complained that the promo undermined the conference’s mission.

Montreal Mayor Announces Sweeping Plastic Ban

This expanded prohibition would outlaw all plastic bags.

How to Boost Creativity to Better Serve Clients

Advice for finding more success in business and beyond

Change Your Word Choices to Close More Sales

Too much of salespeople's language is outdated and self-serving, and it's costing...

Jesse Itzler Gives Life Lessons at ASI Fort Worth

The high-energy entrepreneur received a standing ovation after talking about leveraging...