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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

Doing Good Works Acquires Ashbury Images

The shop employed at-risk youth and served socially conscious companies in San Francisco.

California Governor Rolls Back Reopenings

The mandated restrictions shut down bars and indoor dining and affect every county in t...

Obituary: Kenneth Mayer, ProCrest Apparel & Promotions

Kenneth Mayer, a longtime member of the promotional products industry in Canada...

The Long Road to Supplier Diversity

Will recent outrage over racism and discrimination finally force buyers to get serious ...

USMCA Trade Agreement Goes into Effect

Implementation became official on July 1, though a tariff dispute between Canada and th...

Sir Speedy, PIP Franchises Recognized on ‘Top Shops’ List

The annual ranking recognized 20 franchisees across the country.

Big Markets In Promo: Retail

Stores are re-opening, and they’ll need marketing materials, signage and, of course, pr...

‘Free Speech’ Comes With a Price

The First Amendment offers fewer protections for private sector employees than people o...

How to Partner With Ad Agencies

Q&A with Aly MacGregor, president of Reicura, a Toronto-based ad agency

Big Markets in Promo: Education

Sales will come back for this historically strong sector. Which kind of promotions, how...

Big Markets In Promo: Healthcare

The global fight against the coronavirus has sent this market soaring.

Facilisgroup Hosts Virtual REBOUND-20

The event offered four weeks of townhalls and educational sessions for the promo industry.

BDA Opens Three Locations in Canada

The move further expands the Top 40 firm’s presence in North America.

Canadian Promo Sees Slight Sales Uptick

Traditional items are making a comeback in some quarters as economic concerns loom.

QCA Begins Reduction in Operations

The Quality Certification Alliance will continue to support current members through Aug...

Spector & Co. Welcomes Jamie Mair

The industry veteran, who was most recently an executive at Top 40 distributor BDA, was...

ePromos Welcomes VP of Strategic Partnerships

Lisa Fosdick joins the Top 40 distributor’s executive team.

Masks and Product Safety Concerns

As reopening businesses order branded protective face masks, promo companies can’t forg...

SanMar Signs Exclusive Partnership With Allmade

The second-largest supplier in the industry now offers Allmade’s ethically conscious ga...

Canadian Government Proposes Penalties for CERB Fraud

Officials want to see stiff fines and even jail time for those who’ve gamed the system....

HPG Locations Announce Reopenings

The Top 40 supplier’s locations have begun the return to full production capacity.

PPPC’s Women’s Empowerment Event Goes Virtual

The Canadian conference was held over Zoom.

The State of Election Promos

Distributors can still help campaigns get the word out.

The Office After Quarantine – Part 1

States are finally allowing non-essential businesses to re-open. But to bring employees...

The Office After Quarantine - Part 3

Transitioning back to the office will require leadership teams to be flexible and sensi...