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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

St Regis Partners With Yankee Candle Company

The supplier will now offer Yankee Candle and Woodwick products to the promo products i...

Product IQ: The Ins and Outs of Safety Apparel

Decoding the necessary-but-confusing lingo of certifications.

Promotions Planner: Get Out There

Start presenting ideas to clients for projects based on July events.

The AAPI Community at ASI Speaks Out

Our colleagues discuss the recent increase in hate crimes and how it’s impacted them an...

Third COVID Wave Leads to Another Lockdown in Ontario

Heavy restrictions will be in place until at least May 3.

AIM Smarter Announces Workplace Diversity Event

The virtual discussion on culture will be moderated by diversity expert Roy Gluckman.

Q&A: Tips for Better Spine Health

Make critical changes to your work setup for better posture and less physical pain.

Five Tips for Better Sales Communication

Put these activities into regular practice to build strong client relationships.

Promo Firms Lay Out Vaccination Plans

From “highly encouraging” it to offering incentives, companies are addressing the best ...

Barely Standing: Small Promo Firms Struggle to Stay Afloat

The ongoing pandemic has left people frazzled and fearful for their survival.

Big Markets in Promo: Hospitality

Following a massive downturn thanks to canceled travel, this industry is showing signs ...

Big Markets in Promo: Manufacturing

With a focus on safety and functionality, promos are still finding a home on the produc...

Danny Braunstein Joins BAMKO’s Canadian Team

He’s assuming the role of Director of Client Success.

Wrap Up More Beach Towel Sales

As the travel and tourism sector recovers slowly, there are a myriad of opportunities t...

Third COVID Wave Threatens Ontario Reopening

A recent rise in cases has the province on edge.

Target the Adult Beverage Market

With more people consuming alcohol at home, companies have been compelled to shift how ...

‘Moment Merch’ Supports Efforts Against Anti-Asian Hate

Recent incidents have put the spotlight on the targeting of minority groups, and unders...

The Deeper Significance of Black History Month

ASI President & CEO Tim Andrews and Diversity and Inclusion Council members share their...

Infographic: 5 Ways COVID Has Changed Hiring

Rethink the way you go about identifying the best potential employees.

Q&A: How to Ace the Gifting Game

With so much lingering uncertainty about the pandemic, people appreciate surprise deliv...

Promo Insanity: The Case for Jackets & Sweatshirts

They’ve become our comforting (and, thankfully, quietest) co-workers this year.

Trade Show Calendar: June 2021

Find business opportunities with exhibitors and sponsors at these upcoming events.

How to Manage Your Selling Time

Establish structured work weeks, and find out as much information about a client’s need...

Refresh Your Home Office

A year into the pandemic, our remote workstations could use a little TLC.

Promotions Planner: Get Ready for Summer

Start presenting ideas to clients for projects based on June events.