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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

PPPC Hosts First In-Person Show Since 2020

The Holiday Showcase, held at the International Centre in Mississauga, also welcomed On...

Six Ways to Conduct a Better Performance Review

Here’s how to get the most out of this important conversation.

Cooley Group Celebrates 75 Years

The upstate New York firm was first established as a business forms supplier. Today, it...

Power Summit 2021: How to Hire, Retain & Motivate Your Team

With staff shortages and quit rates at unprecedented levels, it’s more important than e...

Power Summit 2021: Supply Chain Challenges Compel Companies to Rethink Sourcing

In an ASI Power Summit panel discussion, two experts discussed what COVID revealed abou...

Power Summit 2021: How to Hire, Retain & Motivate Your Team

With staff shortages and quit rates at unprecedented levels, it’s more important than e...

Power 50 2021: No. 40 Kathy Cheng, Redwood Classics Apparel

Welcome to the 2021 Power 50 list , which ranks the most influential people in the...

Power 50 2021: No. 46 Sandy Gonzalez, MadeToOrder

Welcome to the 2021 Power 50 list , which ranks the most influential people in the...

Apparel, Hard Goods Bring the Outdoors In

As people continue to work from home and book socially distanced trips this fall and wi...

Balancing Personal Health and Business

Maria Brady of Marakae Marketing discusses her journey with a cancer diagnosis and how ...

#PromoSpace: Canada Heads into Q4

Three members of the Canadian promo industry joined us on Twitter Spaces to discuss the...

Canada Faces Ongoing Virus, Economic Uncertainty

Despite high vaccination rates, the country is grappling with a fourth COVID wave and r...

Significant Headwinds Impact Travel Industry

Recovery in tourism and hospitality has been hampered by a laundry list of factors.

Training the Next Generation of Salespeople

For Gen Z, learning the art of sales and building relationships can be challenging duri...

The Significance of Hispanic Heritage Month

ASI employees share what the annual observance means to them.

USA-Made Gifts Emerge as Alternative to Supply Chain Woes

As disruption in the overseas supply chain wreaks havoc on promo’s COVID recovery, dist...

Promotions Planner: Feel-Good Campaigns

Start presenting ideas to clients for promotions centered on December events.

Homebuilding Market Faces Challenges

Sentiment among builders is falling due to supply chain and economic pressures.

Beloved Philly Brand Gets ‘Run’ Merch and I Want It

No, it’s not “Rocky”-inspired. It’s the next best thing.

#PromoSpace: The State of the Canadian Market

An Ontario supplier shares on Twitter Spaces about what promo business is looking like ...

Demand Returns for Brand Activations

Meanwhile, marketing professionals in the space are contending with changing COVID poli...

Coping With Long-Term Stress

Uncertainty over the virus and the future of work continues. Here are seven tips to hel...

Nine Tips to Avoid Kitting Pitfalls

This super popular trend comes with its fair share of difficulties.

Canadian Promo Anticipates a Return to Business

Provinces lift restrictions as vaccination rates increase.

Charles River Stuffs Backpacks for Charity

The initiative ensures that low-income students have supplies for the start of the scho...