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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

iPROMOTEu Appoints Koozie Group Exec as New VP of Marketing

Laura High has more than two decades of industry experience.

Orbus Recycled More Than 80% of Waste in 2021

Total materials kept out of landfills weighed almost 870,000 pounds.

Obituary: Barbara Anne Forde, Bag Makers

She retired from a career in promotional products as the bag supplier’s West Coast sale...

EcoPlum Achieves B Corp Certification

The distributor in New York City joins a growing list of certified socially conscious o...

ATTRACTION Opens New Production Facility

It’s located in the Chabanel district of Montreal, known as the center of the fashion i...

Vantage Apparel Partners With Gap, Old Navy

The collaboration from the popular retail brands brings four new T-shirt and fleece sty...

Excitement Builds in Promo Industry for Sales Travel

Exclusive survey results from ASI indicate that the majority of reps are eager to see c...

HDS Partners With Pittsburgh Steelers

Under the exclusive contract, the distributor will provide the NFL team and its sponsor...

Two Years Later: An ESP Retrospective

A data-driven look at the wild last two years of product trends. Plus, the top 10 ESP s...

The Bright Side: IMAGEN Employee Celebrates 60 Years

The star employee attributes her longevity to loyalty, hard work and teamwork.

Prepare to Return to the Office

After two years of working remotely, many employees across the country are anticipating...

Promotions Planner: Leverage the Warm Weather

Start presenting ideas to clients for campaigns centered on July observances.

Redwood Classics Apparel, Preloved Launch Upcycled Bag Collection

The socially conscious Canadian companies teamed up to reuse banners from the 2015 Pan ...

Jack Nadel International Announces Rebrand to Nadel

The Top 40 distributor says the change marks an identity progression from a promotional...

Fans Can Now Purchase Official Canadian World Cup Merchandise

Canada has qualified for the FIFA World Cup for the first time in 36 years, and new bra...

AAA Innovations Partners With BLUNT

The NJ-based supplier will offer two styles from the eco-conscious umbrella brand.

Build Your Personal Brand on Social Media

Consumers feel more connected to a brand when executives and employees are active on so...

Canadian Officials Lift COVID Restrictions, Though Recovery Is Slow

Promo firms say a full upturn to 2019 numbers will be gradual in the face of significan...

Sell to Different Personality Types

Tailor your sales strategy to four buyer personalities to close more sales.

BELLA+CANVAS Establishes Ukrainian Aid Program, Calls for Critical Donations

The apparel supplier is leveraging its existing supply chain across Europe and connecti...

ASI Hosts Discussion to Honor Women’s History Month

The panel, made up of women at ASI, was held on International Women’s Day on March 8.

Lifetime Brands Acquires S’well Bottle

Phoenix-based Zing Manufacturing is the exclusive supplier of the retail brand to the p...

Change Your Diet to Maximize Productivity

Making simple adjustments can result in big benefits to your health and energy levels d...

Redefining a Best Place to Work

COVID hastened institutional acceptance of what employees have long wanted – flexibilit...

Best Places to Work: #4 – Printable Promotions

Find out what makes this distributor a top promo industry workplace.