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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

Workers Could Strike at the Port of Montreal

The uncertain situation is already affecting the North American supply chain.

iPROMOTEu Awards Affiliates During Virtual Conference

The annual ceremony recognized promo firms for their recent business accomplishments.

Q&A: Consider Personalized Imprints on Products

They make a statement, especially during the pandemic.

Reset Your Self-Care During COVID

Nearly a year after the first major shutdowns began, pandemic stress is heavier than ev...

Canadian Provinces Begin Gradual Reopening

Some are starting to ease restrictions, while others are remaining locked down due to r...

Amazon Acquires Shopify Competitor Selz

The move will allow digital sellers to embed Amazon-powered e-commerce stores on their ...

Promotions Planner: May 2021

Plan creative campaigns three months out.

Strategies for Virtual Event Items

They’re proving to be big business for this distributor.

ASI Digital Expo: A Look at Industry Trends, Tips

The two-day virtual event featured products, strategies and networking opportunities.

Improve Your Sales With Lumpy Mail

Michele Bell and Jake Krolick from ASI shared their best tips during an education sessi...

One Year Later: Canadian Promo Experts Discuss COVID-19

A supplier, multi-line rep and two distributors talked about sales opportunities, ongoi...

PCNA Partners With Moop

The small-batch bag brand is located in nearby Pittsburgh, PA.

Partnership in Peril: Is the Supplier/Distributor Bond Breaking?

Ongoing virus challenges have put the relationship on rocky ground. It’s time to re-com...

Promo Case Studies: Going Virtual

Distributors are flexing their creative muscles to bring event swag to virtual attendees.

Zing Manufacturing Partners with S’well

The Arizona-based firm will be the exclusive supplier of the retail drinkware brand to ...

How the Coronavirus Has Changed Hiring

Looking for a new gig this year? Be prepared for a shift in focus during the interview ...

Canada Continues to Feel Pandemic Pressure

Continued shutdowns combined with supply chain delays and vaccine uncertainty have leng...

Facilisgroup Hosts Annual Bash

The virtual event honored promo firms and sales reps.

PromoShop’s Food Bank Initiative Feeds Over 20,000 People

The Top 40 distributor launched the program in Q4.

S&S Canada Opens New Facility in Calgary

The move allows the supplier to better serve customers in Western Canada.

Hit Promotes Top Executives

C.J. Schmidt is now President and CEO, and Eric Shonebarger is COO.

How to Sell Conference Swag

With many in-person events on hold, here’s how to pitch and sell merch for virtual ones.

Storm Creek Donates More than $50K to Charity in Q4

Recipients included the American Cancer Society, Big Brothers Big Sisters and Ronald Mc...

Earth Tones & Bell Bottoms: '70s Styles Make a Comeback

After months spent inside their homes, consumers are gravitating toward vintage styles.

Proforma Donates Essential Supplies to Cleveland Charity

The drive benefited at-risk infants and children in the local community.