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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

In-Store Retail Slows as E-Commerce Gains Momentum

Shopping habits forged during the pandemic will have an impact on the promo products in...

Delta Plus Group Acquires ERB Industries

The purchase offers ERB the opportunity to expand its product line for the promo industry.

HPG Appoints Director of National Accounts

Nick Lateur will be in charge of the Top 40 supplier’s specialty channel, leading effor...

St Regis Acquires The Book Company’s Journal Division

The move adds almost 200 products to St Regis’ product line.

Gagnon Levesque Welcomes Marc Giroux

He’s now vice president and general manager of the Talbot Marketing subsidiary.

California Starts Strictest COVID Regulations Yet

The new orders put firm limits on gatherings and business operations.

PPPC’s WEE Hosts Virtual Holiday Cocktail Hour

Attendees enjoyed drinks and much-needed camaraderie.

Promotional Source Acquires South Paw Canada

The move will create a one-stop shop experience for clients.

How to Fire a Client

The day has finally come. Here’s how to handle it with aplomb.

Clothing After COVID

Chic casual comfort and soft, technical fabrics reign in the work-from-home world.

Fire Hazard Prompts Recall of Branded Chargers

The tech accessory was used in an employee redemption program for a Wisconsin insurance...

Hurricanes in Central America Could Affect Promo

The region, home to a number of garment factories that serve the promo industry, suffer...

Canadian Officials Implement New Restrictions

The measures instituted in response to climbing numbers of COVID cases across the count...

Designers Get Creative With Biden-Harris Merchandise

Victory swag is available in the official Team Joe Store and independent crafters on si...

How to Become an Online Company Store Expert

Five tips from Advantages magazine to get you online and on track for sales.

How to Enlist the Right Social Media Manager for Your Business

CEO of Social Gaines in Chicago discusses the importance of the role and how critical i...

Power 50 2020: No. 24 Ashley McCune, Facilisgroup

Welcome to the 2020 Power 50 list , which ranks the most influential people in the...

PromoShop Launches New Charitable Initiative

Proceeds from apparel sales will go to food banks across the country.

Specialized Office Systems Acquires Logo Expressions

The move expands Specialized Office Systems’ market reach in California.

The Making of a Unique Promo Product

Find out how one supplier brought a high-end product to life.

TikTok Announces New Partnership with Shopify

The agreement will allow Shopify merchants to create TikTok ads for their wares and tra...

The State of the Promo Workplace

All remote? All in-person? Both? Promotional products companies are making long-term de...

Chocolate Inn | Lanco Partners With Mrs. Fields

The Top 40 supplier will offer exclusive food gifts to distributors.

End-Buyers Opt for Calming Colors in 2020

Suppliers are meeting demand with blues, greens and updated neutrals.

How to Submit a Successful RFP

Keep your sales funnel full with these five tips.