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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

The New Promo Distributor Sales Handbook

The secret to success in this crazy difficult year? Be an unwavering partner who is rel...

How to Manage Your Reputation Over Social Media

Five practical tips for protecting your brand on networking sites.

Rymax Earns WBENC Certification

The incentives firm underwent a rigorous verification process.

Q&A: Creating Winning Campaign Swag During COVID

Hannah Coplen of States Made Apparel in Los Angeles discusses working on election merch...

Q&A: Canadian Supplier Makes Long-Term PPE Plans

Ralph Goldfinger of Canada Sportswear discusses economic recovery and how they’re servi...

PCNA Introduces Packaging Program for Q4 Gifting

The new service offers kitting, packaging and drop-shipping options for distributors.

Technosport Canada Rebrands as S&S Canada

The new branding comes nearly a year after S&S Activewear acquired the Quebec-based sup...

Selco Acquires Belair Time

The move allows Selco to enter into the retail jewelry space.

PPPC Hosts First Virtual Nat Con

The digital show floor was open for two days and welcomed suppliers and distributors fr...

AIM Smarter Adds Industry Veterans to Executive Team

Marie Miller and Kirk Ross will lead strategy in their respective divisions.

AIM Smarter Welcomes Industry Veteran Kirk Ross

Ross will lead key efforts within AIM Capital, the organization’s affiliate support ser...

Pizzerias Present Promo Opportunities

The classic pie has seen renewed popularity during the pandemic.

Canadian Government Looks to Extend Economic Aid

Expansion includes four more weeks of the CERB and three additional benefit programs to...

Canadian Courier Companies Suffer Ransomware Attack

Hackers are now threatening to release customers’ information on the dark web.

Q4 Gift-Giving in 2020: Don’t Give Up

At the end of a year unlike anything we’ve seen before, Q4 gifting may be a hard sell. ...

Adjusting 2020 Business Goals

In this challenging market, here’s where business owners should focus to finish out the...

RNC Gives Out Swag at Pared-Down Event

Delegates will gather for small meetings this week in Charlotte before GOP figures addr...

Rare, Devastating Storm Hits Iowa Promo Firms

The “derecho” knocked down trees and powerlines, severely damaged buildings and killed ...

PromoShop Creates COVID Relief T-shirts

The apparel benefits the hurting restaurant industry.

Target the Telehealth Market

With people still hesitant about heading back to care facilities, virtual appointments ...

Obituary: Deborah L. Berger, Hasch Daal Custom Embroidery

Deborah L. Berger, owner and operator of Hasch Daal Custom Embroidery in Kutztown,...

The Unifying Power of Promo

These tumultuous times have affirmed swag’s ability to bring people together.

Sales Opportunities in a Changed Travel Industry

The air travel market has been decimated by the coronavirus, but people are still takin...

SOI 2020: End-Market Upheaval

Healthcare is up, other markets are not, but there are opportunities within all.

Bess Cohn Humanitarians of the Year 2020: Jordan Bartlett, Scott Henderson & Logan Altman, Doing Good Works

When Jordan Bartlett was in college, a new social network called The Facebook was...