See it and Sell it First at ASI Show Orlando – January 4-6, 2025.   Register Now.

Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

Doing Good Works Acquires CP CustomPrints

Irvine, CA-based Doing Good Works (DGW, asi/556011) has acquired the assets of print...

McCabe Earns B Corp Certification

It's the first Ontario distributor to receive that distinction.

U.S. Senate Approves USMCA Trade Deal

The agreement, already approved by Mexico, awaits ratification by Canada.

Rymax Expands Brand Partnerships

Rewards and incentives company Rymax, parent company of Brainstorm Logistics...

How To Keep Promo Sales Reps Happy

Keeping sales reps happy isn’t just about compensation.

Obituary: Virgil ‘Bud’ Walter Francis III, Francis Communications

Virgil "Bud" Walter Francis III, founder of Francis Communications (asi/197620) in...

How To Retain Distributor Sales Reps

Retaining talent requires the collaboration of the entire leadership team, says this lo...

Canadian Supplier Featured on Daytime Talk Show

A supplier's combination Bluetooth speaker and wireless charger was recently featured...

USMCA Approved, Expected to be Ratified

U.S. Congress isn’t likely to vote on the trade agreement that replaces NAFTA until the...

Difference Between Sales Funnel And Sales Pipeline

Think they’re one and the same? Think again.

Honolulu Passes Sweeping Single-Use Plastic Ban

A far-reaching single-use plastic ban has the potential to be an opportunity for...

Company Stores: What You Need To Know

Company stores are a convenient e-commerce solution for repeat apparel orders. But ther...

How To Pitch Custom Products

It’s natural to get accustomed to pitching stock items. Here’s how to up your game.

Advice for Selling Custom Products

Ask these six questions for clients seeking custom items.

Stock Up With ASI Company Stores

To offer ordering convenience for distributors, ASI has Company Store services that...

Giving Back in the Promo Products Industry

More than just fattening their bottom lines, industry companies are instituting givebac...

Cannabis Market Brings Promo Challenges

Legalized recreational marijuana in Canada is going through growing pains, while the U....

HUB Promotional Group Implements Carbon-Offsetting Program

Top 40 supplier HUB Promotional Group (HPG, asi/61966) has announced that all nine...

Next Level Joins Fair Labor Association

Top 40 supplier Next Level Apparel (asi/73867) has become an approved member of the...

US, Canada Work Toward USMCA Ratification

With the federal election cycle in the United States heating up, it’s unlikely the deal...

5 Tips For Establishing Trust With Clients

Building relationships with customers based on reliability is a surefire way to keep th...

Case Study: An Award-Winning Tourism Promo

Hopkinsville, KY, about 20 miles north of the Tennessee border, is an idyllic place,...

Giving Back: Reciprocity Road

The eight distributors in this group donate to national pediatric and education organiz...

Giving Back: Stormtech Performance Apparel

At-risk youth benefit from this Canadian supplier’s in-kind apparel donation program.

Giving Back: College Hill Custom Threads

A client-driven giveback program means this distributor donates to a variety of differ...