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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

Power Banks Recalled After House Fire

The U.S. Consumer Product Safety Commission (CPSC), in conjunction with Health...

Stormtech Launches 1:1 Initiative to Benefit At-Risk Youth

Vancouver, BC-based Stormtech Performance (asi/89869) has launched its 1:1...

Frank Lloyd Wright Foundation to Sell Branded Products

The work of a famed American architect and interior designer is being commemorated...

Health Canada Recalls Children’s Pajamas Due to Burn Risk

Health Canada has issued an official recall for Obaïbi brand sleepwear, sold by...

I Earned My BASI: Amber Duncan

Amber Duncan  is the business development specialist at Turnkey Merchandise...

Single-Use Plastic Ban Being Considered For Ontario

Ontario's New Democratic Party (NDP) has called for a prohibition of all single-use...

How to Increase Productivity with Happiness

Misery and sales no longer mix. Finding happiness within yourself will spread joy to co...

S’well Enters into Exclusive Partnership with Links Unlimited

This week, drinkware brand S'well announced that it has reached an agreement with...

Philadelphia Flower Show Offers Groovy Swag

In the City of Brotherly Love, the annual world-famous Philadelphia Flower Show is...

iPROMOTEu Holds Annual 'A Woman’s View' Reception

"A Woman's View," an initiative from Top 40 distributor iPROMOTEu (asi/232119) that...

I Earned My MASI: Pablo Prahl

Pablo Prahl is the managing director at Proforma A&G Marketing Group...

Case Study: Distributor Rocks Client’s Grammy Invitations, Gifts

The San Francisco company successfully put together unique items in a tight timeframe.

Bush and Hager Headline ASI Fort Worth

Five years to the day that President George W. Bush delivered the keynote at ASI...

Led Zeppelin, Vans Collaborate on Commemorative Swag

A new collection of classic rock-themed apparel and accessories is sure to get a...

Newfoundland and Labrador, Connecticut Considering Plastic Bag Bans

The easternmost province of Canada and the state of Connecticut are both considering...

Retail and the Promo Products Industry

Promotional products buyers have always desired retail-level quality, but the industry ...

Dell Recalls Power Adapters Due to Shock Risk

The U.S. Consumer Product Safety Commission (CPSC), in conjunction with Health...

The Challenges of Selling Retail in the Promo Industry

As exciting as it for reps to sell products from top retail brands, there are...

Obituary: Geri Shippam, Shippam & Associates

Geraldine "Geri" Shippam, wife of Winnipeg, MB-based Shippam & Associates...

Focus on Client Needs, Not Products

When working with clients, the first order of business, according to Diane Ciotta of...

Protecting Your Valuable Selling Time

What two attributes make something valuable? It comes down to a simple formula,...

How to Drive Sales on LinkedIn

Drive sales on LinkedIn by putting your focus front and center.

Talbot Marketing Acquires Gagnon Levesque

London, ON-based Talbot Marketing (asi/341500) has acquired Laval, QC-based...

Canadian Distributors React to Record 2018 Sales Numbers

ASI's most recent data on distributor sales numbers indicates that North American...

OREO Releases New Contest Merch

To encourage consumers to buy its limited edition Most Stuf cookies, OREO has collabora...