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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

Customization in the Promo Products Industry

Consumers are demanding fully customized and personalized items. Can the promotional pr...

Case Study: Underground Distillery Offers Unique Gear

The company operates a well-stocked e-commerce site for its fans.

CPSC, Health Canada Recall Barstools

The U.S. Consumer Product Safety Commission (CPSC), in conjunction with Health...

US Announces Trade Deal With Mexico

In a special announcement from the Oval Office on Monday, President Donald Trump says...

How to Sell to the Savvy Prospect

The best reps ask savvy prospects about their business goals and give them more product...

How to Make the Best First Impression With Your Website

A company’s website is often the first stop of B2B buyers, so it’s important to have a ...

Case Study: Google Goes Live

YR Live, a live customization experience agency based in the U.K. with offices in Los...

Q&A: Canadian Distributors Open Animal Sanctuary

Jack and Rita Hurst, owners of Ontario-based Triton Sales & Marketing Inc. (asi/347503)...

Trend Alert: Collagen-Infused Garments

As the athleisure trend continues to shape the garment industry and drive consumer...

Canadian Personnel News – July/August 2018

Starline Industries (asi/89213) has named Mason Lapsker its new president; ...

Explosion Risk Prompts Flashlight Recall

The U.S. Consumer Product Safety Commission (CPSC), in conjunction with Health...

Health Canada Recalls Children’s Jackets

The garments’ drawstring poses an entanglement hazard.

Health Canada Recalls Toys for High Phthalate Levels

Health Canada has issued an official recall for Skip Ball toys from Montreal-based...

Obituary: Bruce Graham

Bruce Graham, a member of Promotional Products Professionals of Canada (PPPC), passed...

CPSC Announces Recall of Recliner Chairs

The U.S. Consumer Product Safety Commission (CPSC) has issued an official recall for...

Cannabis Activity Heats Up in Ontario

The province is already seeing an influx of cannabis industry representatives.

CPSC Expands Recall of Power Supply Units

The printer power sources can overheat, posing a fire hazard.

Women of Promo Confront Workplace Inequality

The #MeToo movement has reopened the discourse on gender inequality in the workplace. W...

Promo Buying Group Launches in Canada

Fullarton Group is now offering membership benefits to Canadian promo firms.

STORMTECH Launches Fall 2018 Collection

The Canadian supplier's new collection features over 20 outdoor apparel styles.

Chocolate Inn/Lanco Parent Acquires Screen Printers Design

NC Chocolate, the parent company of Chocolate Inn/Lanco (asi/44900), has purchased...

Canada Officially Imposes Tariffs on U.S. Goods

Canada has officially imposed retaliatory tariffs on U.S. goods, including products...

Q&A: Two Crazy Ladies Celebrates 30 Years

Melanie Sibbitt, president & CEO of Two Crazy Ladies (asi/347888) in Toronto, recently ...

Shop Sells Inverted Jeans Inspired by Stranger Things

While the super-popular Netflix series Stranger Things has inspired plenty of...

Health Canada Recalls Ellen Degeneres Children’s Coveralls

Health Canada has issued an official recall for children's coveralls and cap sets....