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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

Health Canada Recalls BBQ Lighters

Health Canada has issued an official recall for barbecue lighters from Canadian Tire...

How Top Promo Companies Encourage Workplace Equality

Leading companies in the promotional product industry typically operate from a core...

Writing a Story on #MeToo Was an Honor … and a Challenge

Like so many, I wasn't shocked at what was exposed by the #MeToo movement last fall....

Promo Women: Personal Safety Comes First

Women are no strangers to the potential risks that threaten their safety....

Branding #MeToo: Activism or Opportunism?

After major Hollywood film producer Harvey Weinstein was dismissed from The Weinstein...

Trudeau Sets Official Pot Legalization Day

Canadian Prime Minister Justin Trudeau has officially set the cannabis legalization...

Cannabis Act Clears Canadian Senate, Heads for Royal Assent

The Canadian Senate has voted 52-29 to approve the most recent version of Bill C-45,...

Canadian House Votes to Legalize Pot

Canada's House of Commons has voted 205-82 to legalize marijuana before its summer...

Flywheel Brands Acquires 127 Press

Distributor Flywheel Brands (asi/212986) of Hixson, TN, has acquired silkscreen print...

2018 Promotional Products Sales Compensation Survey

The ideal sales job candidate – experienced and ready to sell – isn’t materializing, so...

Canadian House Rejects Swag Ban in Cannabis Bill

After several days of deliberations, the Canadian House has rejected 13 of the 46...

Canadian Promo Industry Reacts to Tariffs

In the weeks following President Donald Trump's announcement that the U.S. would be...

Canadian Senate Votes to Legalize Marijuana, Bill Moves to House

Canada's Cannabis Act has cleared a major hurdle on the path to legalization after...

Canadian Senate Votes to Ban Cannabis Merch

Canadian cannabis consumers looking to sport their favorite producer's name on...

Distributor Recalls Ottawa Senators Infant Bodysuits

Health Canada, in conjunction with Mississauga, ON-based Reward Connections Inc....

The Sales Path Less Traveled: Dominique Volker, Whitestone Branding

Distributors in the promotional products industry are having trouble finding veteran,...

In Memoriam: James Terrence “Terry” Mulligan

James Terrence "Terry" Mulligan, former owner of Mulligan Marketing and a member of...

Q&A: The Value of Handcrafted Branded Merch

Chelsea van der Meer is the founder, creative director and "head hustler" at Batch,...

NAFTA Talks Could Continue into 2019

After weeks of intense negotiation in the ongoing North American Free Trade Agreement...

Health Canada, CPSC Recall Toy Cars

Health Canada, in conjunction with the U.S. Consumer Product Safety Commission...

Talbot Marketing Acquires Harp Promotions

London, ON-based Talbot Marketing (asi/341500) has acquired Mississauga-based Harp...

Distributor of Sustainable Products Receives Official Trademark

As sustainable and socially conscious products gain traction in the promotional...

Building Strong Relationships In The Promo Industry

The strongest distributor/end-buyer relationships are characterized by something the pr...

Quick Tips for Cultivating Lasting Relationships

Keep these four suggestions in mind to forge stronger connections with clients so they ...

Debco Recalls Wireless Chargers

Debco (asi/48885), in conjunction with Health Canada, has issued a voluntary recall...