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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

How to Boost Email Open Rates

1. Clean Up Your List Remove addresses that are no longer valid, contain typos or...

Case Study: Under Evaluation

This successful distributor looks for the qualities that can’t be taught.

Should Distributors Give In To Cheap Instincts?

Retail’s discounting boom is in full swing – right as the promotional product industry ...

In Memoriam: Phil Carollo, Lion Circle

Phil Carollo, president of Lion Circle Corp. (asi/67620), died on September 8. He was...

Obituary: Hyman “Hy” Russman, Interconcept Inc.

Hyman "Hy" Russman, co-founder of Interconcept Inc. (asi/231553) in Saint-Laurent,...

Lancer Sportswear Merges with Thinkwerx

Lancer Sportswear (asi/248426) in Bonnyville, AB, has merged with Thinkwerx...

CPSC Recalls Baby Stacking Toys

The U.S. Consumer Product Safety Commission (CPSC) has issued an official recall for...

Perry Ellis Reports Q2 Revenue

Miami-based Perry Ellis International (asi/77715) reported revenue of $207 million...

Obituary: James Mitchell, BIC Graphic

James Mitchell, Alberta regional account manager at BIC Graphic (asi/40480), passed...

Cap America Appoints New President and COO

Cap America (asi/43792) has promoted Mark Gammon to the role of President and Chief...

Understand & Cope With Rejection

Experts explain why “no” can be so hard to hear and offer up advice for bouncing back.

Politics Watch: Sales of Elizabeth Warren Merch Soar

President Donald Trump's Make America Great Again rope hats were the undisputed...

Health Canada, CPSC Recall iPhone Cases

Health Canada, in conjunction with the U.S. Consumer Products Safety Commission...

Minor League Baseball: A Night of Superheroes and Swag

It's an idyllic late spring evening in Reading, PA, about 60 miles northwest of...

Plastic Bag Restrictions Tighten in Honolulu

Plastic bags will be completely banned in Honolulu by 2020. Mayor Kirk Caldwell...

PGA Championship Pop-Up Shop Opens This Weekend

The Professional Golfers' Association of America (PGA) will be hosting its 99 th PGA...

Health Canada Recalls Jump Ropes for Elevated Phthalates

Health Canada has recalled children's jump ropes suspected of containing levels of...

Canadian Promo Market News – July 2017

iPROMOTEu (asi/232119) has hired Gary Goodhart and Guy Dupuis as directors...

Hot Frog Print Media Acquires Integra Print & Image

Hot Frog Print Media (asi/227749) has acquired Integra Print & Image. Financial...

Case Study: Have Ideas, Will Travel

Persistence and creativity landed a new IT client for this distributor.

Case Study: Customer First

During sales presentations with end-buyers, distributors should position themselves as ...

Study: Small Businesses Want Congress to Work on Economy

A majority of small-business owners believe Congress is not currently doing enough to...

Case Study: Turn Up the Heat

This promo veteran used his barbecue skills to score clients.

7 Tips To Close Deals Faster

Start clinching orders in record time by using these proven strategies.

Economy Adds 222K Jobs in June

The U.S. Bureau of Labor Statistics (BLS) has reported that the U.S. economy...